We’ve just rolled out AIOSEO 4.2.7, and we have some exciting news for ecommerce store owners!
One of the major additions to your favorite SEO plugin is support for the Google Merchant Center Listing Schema. This is an addition to our already powerful product schema markup generator, making our next-gen Schema Generator even more powerful.
In This Article
- Increase Your Visibility and Drive More Sales with Enhanced Product Listings
- Control How Your Homepage Title Looks on Mobile with the Site Name Field
Increase Your Visibility and Drive More Sales with Enhanced Product Listings
Google recently expanded its enhanced product experiences (how they display a product in search results using rich snippets) to ecommerce sites that don’t have a Google Merchant Center account.
What does this mean for you and your business?
Initially, product snippets on Google’s search engine results pages (SERPs) were powered by schema.org, while Google’s Merchant Center provided the schema markup for enhanced product snippets.
Merchant Listing schema provided results in search snippets with more product details, leading to greater engagement and interaction on SERPs.
This feature was exclusively reserved for ecommerce sites with a Google Merchant Center account. But that has changed, and you can now benefit from Merchant Listing schema too.
That’s why we’re so excited to announce AIOSEO 4.2.7.
Our new updated plugin comes with the new (and very powerful) Merchant Listing schema markup you can use to generate enhanced product snippets.
This is a game-changer for ecommerce merchants as it leads to greater visibility and engagement.
Let’s briefly look at what this means for your business.
Increase CTR with Product Attributes
One of the biggest benefits you’ll get from adding Merchant Listing schema to your product pages is the enhanced product snippets which result in more product attributes added to your search listing.
Adding product attributes to your schema markup makes your search listings more attractive and interactive. As a result, users are more likely to click on them.
In the screenshot above, while the Best Buy listing may rank higher than Amazon, chances are Amazon gets more clicks. This is because the Amazon listing includes important product attributes such as the user rating, reviews, product price and stock availability.
Boost Conversions with Shipping Information
Shipping is a critical component of online shopping. Because of this, shipping details play a huge role in conversion optimization.
With AIOSEO 4.2.7’s Merchant Listing schema, you can now display shipping information right on the SERPs.
You can add as many shipping destinations as you support.
And if you use WooCommerce as your ecommerce solution of choice, you’ll be glad to know AIOSEO supports WooCommerce shipping out of the box! This means fewer changes you need to make.
Showing shipping information on SERPs boosts your conversion rates and is a valuable piece of information for shoppers.
Enhance Your Visibility with Product Knowledge Panels
Product knowledge graphs are a feature on SERPs that gives detailed information about a product. Because product knowledge graphs are displayed in a prominent position, they drive a lot of engagement.
Merchant Listing schema is a key ingredient for Google to gather sufficient information to generate a knowledge graph of your product.
With your product displayed this way, business growth via brand awareness and sales becomes much easier.
Drive Sales By Promoting Popular Products Right on SERPs
Another powerful element of conversion rate optimization in e-commerce is to promote popular products. No one wants to miss out on trends around products they care about.
This is another reason to implement Merchant Listing schema on your product pages.
According to Google, implementing Merchant Listing schema could result in your product being listed among the popular products ranking for that search term. Here’s an example, from Google, of what your search listings could look like:
This makes the shopping experience easier and more fun for users, leading to more sales for you.
Like all things in AIOSEO, adding the Merchant Listing schema to your product page is pretty easy without any need for coding or technical knowledge to get these fantastic results on SERPs.
All you have to do is add your product schema markup as you normally would by going to your AIOSEO Settings » Schema » Generate Schema » Product.
Next, edit your product schema to include the extra information required for Google’s Merchant Center Listing. Examples include product attributes and shipping information. These will be output in your search snippet on SERPs.
With Google Merchant Center listing schema, getting your products noticed and driving sales have just become easier.
Control How Your Homepage Title Looks on Mobile with the Site Name Field
Another feature we’re super excited to add to AIOSEO 4.2.7 is the Site Name field in the Knowledge Graph section. This powerful addition enables Google to correctly display your site name on mobile devices.
To set your site name, simply go to your AIOSEO Settings » Search Appearance » Global Settings. Once on the Global Settings page, scroll down to the Knowledge Graph section.
Fill in your website name and an alternate site name Google can use in place of your site name.
Properly displaying your site name is essential to boosting brand awareness. It’s also an excellent way to enhance your knowledge graph, which helps you show up for relevant search queries.
Besides these two major updates, we’ve made several notable improvements to many of the features you already love. You can see those in our full product changelog.
What are you waiting for?
Update your site to AIOSEO 4.2.7 to unlock these powerful new features.
And if you’re not yet using AIOSEO, make sure to install and activate the plugin today. Our SEO plugin will help you outrank your competitors.
If you have questions about these features, please comment below or contact our customer support team. We’re always ready to help.
Our commitment to making AIOSEO the easiest and best WordPress SEO plugin is only getting stronger as we continue to win together with our customers.
We’re so grateful for your continued support, feedback, and suggestions. Please keep those suggestions and feature requests coming!
We hope you enjoy using these new SEO features as much as we enjoyed creating them.
-Benjamin Rojas (President of AIOSEO).