SEO Glossary
SEO jargon got you stumped? Our handy glossary explains common terms. Then optimize your site easily with our smart all-in-one SEO tool.
D
DuckDuckGo
DuckDuckGo is a privacy-focused search engine that offers anonymous browsing and emphasizes user data protection by avoiding personalized advertisement tracking.
Duplicate without user-selected canonical
In SEO, duplicate without user-selected canonical is a status reported in tools like Google Search Console. It indicates that Google...
Dwell Time
Dwell time refers to the duration of time that a user spends engaging with a particular website or piece of...
Dynamic URL
A dynamic URL is a website address, or Uniform Resource Locator, that includes variable parameters and can generate different content...
E
E-commerce SEO
E-commerce SEO refers to the practice of optimizing a website or online store in order to improve its visibility and...
E-E-A-T
E-E-A-T stands for Expertise, Authority, and Trustworthiness, and refers to the criteria used by search engines to evaluate the credibility...
Ecosia
Ecosia is a search engine that uses its profits to plant trees and support reforestation initiatives worldwide.
Edge SEO
Edge SEO refers to optimizing and improving the search engine visibility and performance of a website at the edge of...
Ego Bait
Ego bait refers to content that is created with the aim of appealing to an individual's ego in order to...
Email Marketing
Email marketing is the practice of sending promotional or informational messages to a targeted group of people via email. This...
Engagement (metric)
Engagement (metric) refers to the measurement and evaluation of the level of interaction, activity, and involvement of individuals with a...
Enterprise SEO
Enterprise SEO refers to the strategic approach of optimizing a website or online presence for search engines, with a focus...
Event Schema
Event schema is a type of structured data markup used to provide search engines with detailed information about events mentioned...
Event Tracking
Event tracking in Google Analytics is a method used to monitor and record specific user interactions on a website that...
Evergreen Content
Evergreen content refers to content that remains relevant, useful, and valuable to readers for an extended period, regardless of the...
Exit-intent™ Pop-Up (as used by OptinMonster.com)
Exit-intent™ Pop-Up is a targeted promotional message displayed to website visitors who are about to leave the site. It is...
External Links
External links are hyperlinks on a website that point to a page on a different domain. There are 2 types...
F
Facebook Debugger
The Facebook Debugger, also known as the Sharing Debugger, is a tool provided by Facebook that helps developers and content...
Facebook Lead Ads
Facebook Lead Ads are a type of advertisement designed to collect user information and generate leads directly on the Facebook...
Faceted Navigation
Faceted navigation is a technique used in user interface design that allows users to explore and filter a collection of...