SEO Glossary

Local search results refer to a specialized type of search engine results that are generated based on the user's geographical...

Local SEO refers to the process of optimizing a business's online presence to appear in search engine results for location-specific...

A local SEO audit is a systematic examination and evaluation of a local business's online presence and optimization efforts to...

Local SEO citations are mentions of a business's name, address, and phone number on online platforms such as directories, review...

Local SEO strategy is a specific plan designed to improve the visibility and ranking of a business in local search...

Localization in SEO refers to the process of optimizing a website or online content to target a specific local audience...

A localized landing page is a web page designed with specific content and language tailored to target a particular geographic...

Logfile analysis for SEO refers to the process of examining server log files to gain valuable insights regarding website performance,...

Long-tail keywords are highly specific, niche search phrases, usually consisting of three or more words. These keywords often have lower...

Low-competition keywords are specific search terms or phrases that have relatively low levels of competition among advertisers or websites vying...

Machine Learning is a branch of Artificial Intelligence that focuses on developing algorithms and systems that allow computers to learn...

A marketing channel refers to the set of intermediaries and activities involved in the process of transferring products or services...

The Max-snippet meta tag is an HTML attribute that specifies the maximum length of a textual snippet displayed in search...

Merchant listing schema is a type of structured data that allows businesses to provide detailed information about their products to...

A meta description is a brief summary of a webpage's content. This description is typically displayed in search engine results...

Microdata is a type of structured data markup that uses HTML tags to provide additional context and information about the...

Microsoft Clarity is a free, user behavior analytics tool that helps website owners understand how visitors interact with their web...

Minification refers to the process of reducing code size by removing unnecessary characters, including spaces, line breaks, comments, and any...

A mirror site is a duplicate version of a website that is hosted on a different server or location, allowing...

Mobile-First Indexing is a search engine optimization (SEO) approach where search engines primarily consider the mobile version of a website's...