SEO Glossary

Off-page SEO refers to the optimization activities that take place on sites other than yours, but which can improve your...

On-page SEO refers to the practice of optimizing individual web pages to rank higher and earn more relevant traffic in...

Open Graph tags are snippets of code that publishers can include on their websites to provide structured data about a...

OpenAI is an artificial intelligence research organization that aims to ensure that advanced artificial intelligence benefits all of humanity by...

Organic keywords refer to the specific words or phrases that users type into search engines when seeking information, products, or...

Organic search results refer to the unpaid listings on a search engine results page (SERP) that appear because of their...

Organic traffic refers to the visitors who arrive at a website through unpaid search engine results. When a user searches...

Orphan Pages refer to web pages that are not linked to by any other page on a website, making them...

An outbound link is a hyperlink that connects one website to another external website, allowing users to navigate away from...

Page speed refers to the time it takes for a webpage to fully load and display its content to the...

PageRank is an algorithm developed by Google co-founders Larry Page and Sergey Brin that measures the importance and authority of...

Pages Per Session is a metric in Google Analytics that measures the average number of pages a user views during...

A pageview refers to the counting of a webpage being loaded or refreshed by a visitor's browser, indicating a single...

Pagination optimization refers to the process of improving the user experience and efficiency of navigating through a multi-page content or...

Paid links are hyperlinks that a website owner or marketer purchases from another website to improve their site's search engine...

Paid search refers to a form of online advertising where advertisers pay a fee each time their ad is clicked...

Paid traffic refers to website visitors that are generated through paid advertising methods such as search engine ads, display ads,...

Parasite SEO refers to a technique where a website or webpage takes advantage of the authority and ranking of an...

Parent topic in SEO refers to a broad and overarching subject or theme that encompasses multiple related subtopics or keywords....

Pay-per-Click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked, allowing them...