SEO Glossary

Responsive web design is an approach to web design and development that focuses on creating websites that can adapt and...

Retargeting ads, also known as remarketing, allow businesses to display targeted ads to users who have previously visited their website...

Return on Investment (ROI) is a financial metric used to evaluate the profitability of an investment by calculating the ratio...

Rich snippets are structured data markup that website owners can add to their HTML code to provide search engines with...

Robots meta tags are HTML elements that provide instructions to web crawlers (like search engine bots) on how to handle...

Robots.txt is a text file placed in the root directory of a website that instructs web robots (such as search...

A robots.txt editor is a tool that provides a user-friendly interface for creating, modifying, and managing the robots.txt file of...

An RSS feed is a standardized format for delivering updated content from a website or blog, allowing users to easily...

An RSS/Atom Sitemap is a structured file that provides a list of updates or new content on a website or...

SaaS SEO, or Software as a Service Search Engine Optimization, is the practice of optimizing the online presence and visibility...

A sales funnel is a visual representation of the customer journey, which outlines the stages a potential buyer goes through...

Scannable content refers to web content that is structured and formatted in a way that allows readers to quickly and...

Schema markup, also known as structured data, is a way to add additional information to a website's HTML code that...

Schema.org is a collaborative community project aimed at creating and maintaining a standardized vocabulary for structured data markup on web...

Scroll depth is a web metric that measures how far users scroll down a web page before leaving or interacting...

A search engine is a web-based tool or software program that allows users to search for information and retrieve relevant...

Search Engine Marketing (SEM) refers to the practice of advertising a website or business on search engine result pages through...

Search Engine Optimization (SEO) is the practice of improving a website or web page to increase its visibility and ranking...

Search engine poisoning (SEP) is a black hat SEO technique that involves manipulating search engine results pages (SERPs) to distribute...

SERPs, or Search Engine Results Pages, refer to the pages displayed by search engines like Google, Bing, or Yahoo in...