SEO Glossary
SEO jargon got you stumped? Our handy glossary explains common terms. Then optimize your site easily with our smart all-in-one SEO tool.
S
Site Aliases
Site Aliases are a feature in web hosting that allows multiple domain names to be associated with a single website,...
Sitelinks Search Box
The Sitelinks search box is a feature on a website's search engine results page (SERP) that allows users to perform...
Sitemap
A sitemap is a file that contains a list of all the pages on a website, organized in a hierarchical...
Sitemap Generator
A sitemap generator is a tool or program that automatically creates an XML file that lists all the pages of...
Small Business SEO
Small Business SEO refers to the process of optimizing a small business's website, content, and online presence in order to...
Social Proof
Social proof in SEO refers to leveraging external signals and endorsements that demonstrate trust, credibility, and popularity to improve your...
Soft 404
Soft 404 refers to a web page that appears to be a regular error page (404 error) but instead of...
Software Schema Markup
Software schema markup is a standardized format used to provide structured data about a software application, such as its name,...
Spamdexing
Spamdexing, also known as search engine spam or search engine poisoning, refers to the manipulation of website content and structure...
Spammy Tactics (in SEO)
Spammy tactics in SEO refer to strategies and techniques that manipulate search engine algorithms, violate search engine guidelines, and harm...
Spiders (as in search engine bots)
Spiders, also known as search engine bots, are automated software programs that crawl and index web pages to gather information...
Split Testing (for websites)
Split testing, also known as A/B testing, is a process of comparing two or more variations of a webpage to...
Sponsored Link Attribute
The sponsored link attribute is a HTML tag used in web development to identify paid advertisements on a webpage.
Srcset
Srcset is an HTML attribute that allows developers to specify multiple versions of an image to be loaded based on...
SSL Certificate
SSL Certificate is a digital certificate that provides secure, encrypted communication between a website and a user's web browser, ensuring...
Structured Data (for websites)
Structured data for websites refers to the organization and formatting of information in a standardized and machine-readable manner, allowing search...
Subdomain
A subdomain is a prefix added to a main domain name, creating a unique web address that represents a specific...
Subheadings
Subheadings are specific headings or titles within a larger piece of content, used to divide and organize information into smaller,...
SVG (as in image type)
SVG stands for Scalable Vector Graphics, which is a file format used to store two-dimensional vector images. It uses XML-based...
T
Target Keyword
A target keyword is a specific word or phrase that is strategically chosen to optimize a website's content for search...