SEO Glossary
SEO jargon got you stumped? Our handy glossary explains common terms. Then optimize your site easily with our smart all-in-one SEO tool.
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TrustPulse
TrustPulse is a social proof tool that displays real-time notifications of recent user activity on a website to enhance credibility...
TrustRank
TrustRank is a search engine algorithm that measures the trustworthiness and authority of a website based on its relationship with...
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UGC Link Attribute
UGC Link Attribute refers to a specific HTML rel attribute value that is used to indicate that a particular link...
Universal Analytics
Universal Analytics is a web analytics platform developed by Google that enables businesses to collect, analyze, and interpret data from...
Universal Search
Universal search refers to a search engine feature that integrates and displays multiple types of search results, such as web...
Unnatural Links
Unnatural links refer to any external links obtained through practices or methods that violate search engine guidelines, such as link schemes...
Urchin Tracking Module (UTM)
Urchin Tracking Module (UTM) is a method for adding parameters to URLs in order to track traffic sources, campaigns, keywords...
URL
A URL (Uniform Resource Locator) is a unique address used to locate and access a specific resource on the internet....
URL blocked by robots.txt
URL blocked by robots.txt refers to a situation where a website's robots.txt file includes specific instructions to prevent search engine...
URL Inspection Tool (in Google Search Console)
URL Inspection Tool is a feature in Google Search Console that allows website owners to check the indexing status and...
URL marked ‘noindex’
A URL marked ‘noindex' refers to a webpage that is specifically instructed to not be indexed or included in search...
URL Parameters
URL parameters, also known as query parameters or query strings, are optional parts of a URL that pass additional information...
URL Rating (UR) (metric in Ahrefs)
URL Rating (UR) is a metric provided by Ahrefs, a popular SEO tool, that measures the overall strength and authority...
URL Slug
A URL slug is the part of a web page's URL that comes after the domain name and provides a...
Usability Testing
Usability Testing is the process of evaluating a product or system to determine its user-friendliness and effectiveness in achieving its...
User Agent (as in web crawling)
A user agent, in the context of web crawling, refers to the software application or program that acts on behalf...
User Experience (UX)
User Experience (UX) refers to the overall perception and interaction a user has with a product, system, or service. It...
User-Generated Content (UGC)
User-generated content (UGC) refers to any form of content created and published by unpaid contributors or users of a platform,...
User Intent
User intent (also called search intent) refers to the specific goal or purpose that a user has when conducting a...
UTM Parameters
UTM parameters (also called UTM tags) are tracking codes added to URLs to track traffic sources, mediums, and campaigns in...