SEO Glossary
SEO jargon got you stumped? Our handy glossary explains common terms. Then optimize your site easily with our smart all-in-one SEO tool.
D
Deep Link
A deep link refers to a hyperlink that directs a user not just to a website's homepage but to a...
Deep Link Ratio
Deep link ratio is a search engine optimization (SEO) metric that measures the proportion of pages on a website that...
Digital PR
Digital PR is the practice of using digital channels and strategies to build brand awareness, manage online reputation, and earn...
Direct Traffic
Direct Traffic refers to the visitors who arrive at a website by directly typing the website URL into their browser...
Disavowing Backlinks
Disavowing backlinks is the process of telling search engines, particularly Google, to ignore certain inbound links (backlinks) to your website...
Discovered – not indexed
Discovered – not indexed refers to content or information on the internet that has been found or encountered but has...
Display Ad
A display ad refers to a visual advertisement that appears on websites, apps, or social media platforms to promote a...
DIVI Website Builder
DIVI Website Builder is a web design tool that allows users to create and customize professional-looking websites without the need...
DNS
DNS stands for Domain Name System, and it is a decentralized system that translates domain names into IP addresses, allowing...
DNS Record
A DNS (Domain Name System) record is an entry in a DNS database that maps a domain name to an...
Dofollow Links
A dofollow link is a type of hyperlink that passes link equity (also known as link juice) from one webpage...
DOM (Document Object Model)
The DOM (Document Object Model) is a programming interface for web documents that represents the structure and content of a...
Domain Age
Domain age refers to the length of time that a website's domain name has been registered and active on the...
Domain Authority Score (in Semrush)
Domain Authority Score, in Semrush, is a metric that measures the overall strength and credibility of a website. It takes...
Domain History
Domain history refers to a comprehensive record of a specific domain name's ownership, registration details, and changes that have occurred...
Domain Name Registrar
A domain name registrar is a company or organization that facilitates the registration of domain names on the Internet. They...
Domain Rating Score (in Ahrefs)
Domain Rating Score is a metric developed by Ahrefs that evaluates the overall authority and strength of a website's backlink...
Domain Structure
In SEO, domain structure refers to the way a website's domain name and its subdomains and directories are organized. It's...
Doorway Page
A doorway page is a web page designed to rank highly for specific search queries, often with little content value,...
Drupal
Drupal is an open-source content management system that allows users to easily create and manage websites, online communities, and applications.