Search engine optimization is all about making your site easy to find on Google, Bing and other search engines. Despite the large amount of SEO tools that are available on the web, many business owners are still neglecting their website’s search engine presence – but that’s soon going to change. More and more business leaders across the world are talking openly about the importance of SEO as a result of almost all industries shifting their outreach online.
So, what are business leaders saying about SEO? Let’s find out!
Sam McRoberts – CEO @ VUDU Marketing
For years, there has been a discussion about whether SEO is dead or not. Years have gone by but SEO has remained as important as ever, and Sam McRoberts, the CEO of VUDU Marketing, has expressed his views on this precise issue.
In an interview with on Forbes, McRoberts was asked the question “Is SEO dead?”. His answer was intriguing – he said that if by “SEO” the interviewer was referring to the practice of ranking undeserving sites higher than they should be, then yes, SEO is dead.
McRoberts is referring to the actions of some SEO plugins that, unlike AIOSEO, are designed to rank undeserving sites higher than they should be. However, the CEO went on to explain that legitimate SEO – the process of accurately ranking a website and helping customers find their important services – is certainly not dead but alive and kicking. During the interview, he expanded on what SEO is all about:
To be fair, SEO experts have always been split into two (often overlapping) camps; those who work to actually make sites better, and those who work to game the system to get crappy sites (that don’t deserve it) ranking better. And again, in all fairness, most SEOs do (or have done) a bit of both.
So what does this mean? Well, McRoberts’ words only show us how important SEO still is. With our All in One SEO Pack plugin, you can improve your website and beat less-deserving websites in the search rankings. Without qualitative SEO, your website will face an uphill battle against countless undeserving sites.
Paul Reilly – Founder of Media Skunk Works
In a more recent interview, Paul Reilly, the founder of Media Skunk Works, echoed McRoberts’ sentiment. The business founder and media expert explained that Google “isn’t stupid” and that the old tactics of ranking undeserving sites no longer work all that well, making it more important than ever to embrace proper and effective SEO practices.
Neural networks learn like a child, so they just iteratively learn new information… and by just layering and layering more and more data, it’s going to make the game tough. The good news is for the people who are kind of playing the game a bit, you don’t have to be, like, the best. You just have to be better than anyone else.
Reilly also went on to advise website owners to consider the huge value of keywords, one of the most important elements of SEO. By incorporating effective keywords that are implemented naturally into your website and posts, Google will be able to allocate your site a better ranking on searches relating to your business and content.
Patrick Suh – Director of Marketing @ ExpoMarketing
Patrick Suh knows a thing or two about marketing. He’s the Director of Marketing for ExpoMarketing and understands the importance of utilizing good SEO practices. He discusses the importance of working with an SEO agency in a recent article, explaining that collaboration between marketing and SEO is a perfect combination for businesses.
My favorite part about working with an SEO company is the ability to tap into a team of experts that can help execute on the marketing vision and strategy. Because we work with an SEO agency, our marketing team has the ability to concentrate on other aspects of the business in order to help us achieve growth at a faster rate. My team and I see the most value in collaborative teamwork.
Neil Patel – Co-founder QuickSprout & others
Neil Patel is the co-founder of Hello Bar, QuickSprout and Crazy Egg. He understands that the world of SEO is always changing and in order to adapt to search algorithm updates, it’s essential to have a solid SEO framework in place that keeps your website readily available to search engine users.
Patel accurately states in a piece at the Huffington Post that what could be considered cutting edge today could be antiquated tomorrow. Concluding his piece, Patel explains that websites need to consider all areas of SEO. This goes beyond just keywords.
A digital marketer’s work is never done, and there are a few important aspects of SEO that you’ll want to address right away. In particular, you’ll want to ensure that your content is mobile-centric (responsive), you’re taking voice search into account and focusing on the user experience by peppering in at least some interactive content.
Simon Dance – Head of Organic Acquisition @ LYST
Simon Dance believes that you should ignore everything you’ve heard, or already know, about SEO. In his article at Campaign Live, the SEO specialist outlined some of the primary opportunities, as he sees them, for websites and companies intending to grow their SEO practice.
Dance accurately explains that SEO should be just one channel given that Google always changes page layouts which can result in your ranking changing. This is absolutely true, but also shows just how important it is to have all the most relevant SEO services at hand. With Google algorithms always changing, our plugin keeps you up to date.
The Organic Acquisition expert also explained how important it is to “ship early and often”.
Ship early and often. Any change that you make to your website will need to be crawled by the search engine robots, your pages re-indexed and then ranked within the search results – so ship early and often. The more focused changes you can make (backed by data), the more exponential the growth.
In a Nutshell
Business leaders all over the world, of all generations and from all industries understand just how important SEO is. Whether a local dog grooming business or an international marketing firm wants to increase and maintain growth: SEO is essential for reaching new customers and attracting organic traffic to your site.