Glossaire SEO - AIOSEO

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Persona d'acheteur

A buyer persona refers to a fictional representation of an ideal or typical customer, based on thorough market research and...

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Cache

A cache is a hardware or software component that stores data so that future requests for that data can be...

Page mise en cache

A cached page refers to a stored version of a webpage, or other online content, that is saved by a...

Appel à l’action (CTA)

A call-to-action (CTA) is a prompt on a website that encourages visitors to take a specific action. CTAs are designed...

UTM de campagne

A campaign UTM (Urchin Tracking Module) is a set of parameters added to a URL that allows marketers to track...

Balise canonique

A canonical tag is an HTML tag that is used to specify the definitive, or canonical version of a web...

URL canonique

Canonical URL refers to the preferred version of a webpage that search engines should index and display in search results....

Canonisation

Canonicalization, in the context of the internet, refers to the process of specifying the single, authoritative (canonical) version of a...

ccTLD

ccTLD stands for Country Code Top-Level Domain. These domains have two-letter suffixes associated with specific countries, territories, or regions. For...

ChatGPT

ChatGPT is an artificial intelligence chatbot created by OpenAI and launched in November 2022. It ‘s designed to have natural...

Chrome DevTools

Chrome DevTools are a set of web developer tools built directly into the Google Chrome browser. They allow developers to...

Cercle pour rechercher

Circle to Search is a feature available on Google Pixel and Samsung Galaxy phones that allows users to get information...

Claude.ai

Claude.ai is an AI assistant developed by the AI research company Anthropic. It is designed to be helpful, harmless, and...

Profondeur de clic

Click depth refers to the number of clicks or page views needed for a user to reach a particular page...

Clickbait

Clickbait refers to hyperlink text, headlines, images, or packaging of web content that is intentionally misleading or sensational in an...

Rendu côté client et rendu côté serveur

Client-side rendering refers to the process of rendering a webpage on the client's browser using JavaScript. In this approach, the...

Dissimulation

Cloaking is the practice of presenting different web page content to search engines than to human visitors. For example: a...

Ratio Code-Texte

Code-to-text ratio measures the amount of code vs. visible text content on a webpage. It helps evaluate the efficiency of...

Spam de commentaires

Comment spam refers to the unsolicited or automated posting of irrelevant or promotional comments in online platforms, such as blogs,...

Requête commerciale

In SEO, a commercial query is a keyword that indicates the searcher has buying intent. They may be comparing products...