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You may have seen the Knowledge Panel in search results and wondered how search engines get that information. You may not be familiar with the Knowledge Panel or paid much attention to it.
In this article we’ll discuss what it is and how to get your social media profiles to display in it.
What is the Knowledge Panel?
The Knowledge Panel is a generic term for a panel that may appear in the right sidebar of search results. It typically contains some rich information relevant to your search term.
Here’s three examples of a Knowledge Panel which appear in Google, Bing and Yandex.
Notice all the rich information shown in the Knowledge Panel examples above. This information comes from a variety of sources.
Here we’ll focus on just the social media links you see in two of the examples above.
Search engines don’t have to display information you provide. They decide on a per search basis what to display and where to get the information from.
Adding Your Social Media Profiles in All in One SEO
The first step in adding your social media profiles is to go to Social Networks in the All in One SEO menu.
You’ll now see the Social Profiles screen where you can enter the URL for your social media profiles.
You’ll see fields for all of the most popular social media networks.
Enter the full URL for your social media profile in each field as shown below.
If you use the same profile name for multiple social media networks, then All in One SEO can save you time.
To do this, enable the Use the same username for multiple social networks setting by checking the checkbox.
Once you enable the Use the same username for multiple social networks setting you’ll see a Your Username field.
Enter your profile name in the Your Username field and select the checkboxes for the social media networks you use this profile name for.
All in One SEO will then fill in the social profile URL fields with your profile for you.
That’s all! You’ve now added your social media profiles in All in One SEO which search engines may use when displaying the Knowledge Panel in search results.
We have a video on how to display your social media profiles in the Knowledge Panel here.