How to Verify Your Site with Bing Webmaster Tools

Do you want to add your site to Bing Webmaster Tools? All in One SEO makes this really easy so you can use their great free tools.

Here we’ll show you how to authenticate your site with Bing Webmaster Tools using the HTML tag method.

What is Bing Webmaster Tools?

Bing Webmaster Tools is a set of free tools and reports that helps you monitor and troubleshoot your site’s presence on Bing.

You don’t have to use these tools to be listed in Bing, but it really helps you understand how they see your site, and it’ll alert you to any problems.


Before you get started, you’ll need to have an account with Microsoft, Google or Facebook to use Bing Webmaster Tools.

If this is for your business, you may want to think about using a separate account for your business, rather than using your personal account.

Adding your Site to Bing Webmaster Tools

To get started, you’ll need to sign into Bing Webmaster Tools (if you’re not already signed in).

Once you’ve done that, you’ll see the main dashboard and in the top left you’ll see the Add a Site box.

Add a Site box in Bing Webmaster Tools

Enter the full URL for your site in the box and click the Add button.

Enter your site URL in the Add a Site field

The next screen is optional. You can add your XML Sitemap URL and select the time of day when you receive the most traffic to your site, or you can also leave these blank for now and just click the Add button.

Optionally add your XML sitemap URL on the About My Site screen in Bing Webmaster Tools

Verifying Ownership of Your Site

Next, you’ll see a screen that says Verify ownership for, and you’ll see a section that says Copy and paste a <meta> tag in your default webpage.

The meta tag section on the Verify ownership screen

Here you’ll see some code, select the code with your mouse, right click on the selected text and choose Copy.

Select and copy the HTML verification code in Bing Webmaster Tools

Open a new browser window and log into your WordPress site. Click on General Settings in the All in One SEO menu and then click on the Webmaster Tools tab.

Webmaster Tools screen in All in One SEO

Now click on the Bing Webmaster Tools block and paste the code you copied into the Bing Verification Code field and click Save Changes.

Paste your verification code in the Bing Verification Code field in All in One SEO

Now all that’s left is to go back to Bing Webmaster Tools in your other browser window and click the Verify button.

Click the Verify button in Bing Webmaster Tools to complete the process

Congratulations! You’ve verified your site with Bing Webmaster Tools!

Importing Sites From Google Search Console

If you’ve added your site to Google Search Console then you can import it into Bing Webmaster Tools without having to verify it.

Bing has an article on this with directions here.

In order to verify your site with Bing Webmaster Tools you will first have to sign in to Bing with any Microsoft account.

Bing Webmaster Tools Welcome pageOnce you have signed in you will be taken to the Dashboard for Bing Webmaster Tools.  Now click the Add Your Site box in the center of the page.

Adding your Site in Bing Webmaster ToolsYou will have to enter some information about your site and then you'll be taken to a page with a meta tag to copy.  Only copy what is circled in the screenshot below, you don't need the entire tag.

Leave this page open, you will be coming back to it to verify your site.

Bing Webmaster Tools Ownership VerificationOnce you've copied that meta tag, go back to your WordPress site and paste it into the Bing Webmaster Verification field on the General Settings screen of All in One SEO Pack, then scroll to the top or bottom of the page and click Update Options.

Bing Webmaster Tools field in All in One SEONow, go back to the Bing Webmaster Tools page that you got the code from and click Verify.

That's it!  You should now be taken to a dashboard where you can access all the Webmaster Tools that Bing offers.

Useful Links

  1. Bing Webmaster Tools