Anchor text optimization refers to strategically using relevant keywords and phrases in the clickable text of hyperlinks.
For example, if you link to the website of your favorite local Mexican restaurant in Perth, Australia, instead of using “Click here” for anchor text, you could use “Amazing Mexican food in Perth.”
The anchor text tells search engines (and readers) what the page you are linking to is about.
By using descriptive anchor text, you help search bots better understand the content on both the originating page with the link and the destination page being linked to.
Anchor text is a recognized ranking factor, which is why optimizing it is important.
As with all SEO tactics, the focus should be on what benefits users.