Event tracking in Google Analytics is a method used to monitor and record specific user interactions on a website that are not automatically tracked as pageviews, such as clicks on buttons, video plays, or form submissions.
Examples of event tracking use:
- Tracking clicks on a “Download PDF” button to measure the popularity of a whitepaper or e-book.
- Monitoring video plays, pauses, and completions to gauge user engagement with video content.
- Recording form submissions to track lead generation or user signups.
- Tracking interactions with interactive elements, such as product carousels or image galleries, to optimize user experience and conversions.
- Tracking scrolling to find out how far down a page users scroll. This information may influence, for example, where you place CTAs (calls-to-action). Or it may influence you to adopt scannable content.
Event tracking provides valuable insights into how users interact with a website’s content and features, enabling data-driven decisions for improving user experience, content strategy, and overall website performance.
This form of tracking can also maximize the results of your SEO.
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