Google algorithms are a complex system of rules and processes used by Google Search to determine the relevance, quality, and ranking of web pages in search results.
These algorithms take into account various factors to deliver the most relevant and useful results to users.
Here are a few examples of Google algorithms:
- PageRank: This algorithm evaluates the importance of a web page based on the number and quality of links pointing to it from other web pages.
- RankBrain: An AI-based algorithm that helps Google understand the intent behind a user’s query and delivers more relevant search results.
- BERT (Bidirectional Encoder Representations from Transformers): This algorithm helps Google better understand the context and meaning of words in a search query, leading to more accurate search results.
- Mobile-First Indexing: Google primarily uses the mobile version of a website’s content for indexing and ranking, as more users now access the internet through mobile devices.
- Hummingbird: This algorithm focuses on understanding the meaning and context behind a user’s search query, rather than just matching keywords, to provide more relevant results.
These are just a few examples of the many algorithms Google uses to continually improve and refine its search results.