Readability in websites refers to how easily users can read and understand the content on a website. It encompasses factors such as font size, line spacing, color contrast, and the complexity of the language used.
The goal of readability is to ensure that users can quickly and comfortably consume the information presented on a website.
Examples of readability in websites:
- Font size and style: Using a font size that is large enough to read comfortably and a clear, legible font style can improve readability.
- Line spacing and paragraph density: Adequate line spacing (e.g., 1.5 times the font size) and shorter paragraphs with breaks between them make content easier to read and less intimidating.
- Color contrast: Ensuring sufficient contrast between the text color and background color makes the content more readable, especially for users with visual impairments. Black text on a white background is a classic example of good color contrast.
- Language and vocabulary: Using simple, concise language and avoiding jargon or complex vocabulary helps users understand the content more easily. This is particularly important for websites targeting a broad audience.
- Headings and subheadings: Breaking up content with clear, descriptive headings and subheadings makes it easier for users to scan the page and find the information they need.
- Bullet points and lists: Using bullet points or numbered lists to present information makes content more scannable and easier to digest than long paragraphs.
- Multimedia: Incorporating relevant images, videos, or infographics can break up text, making the content more engaging and easier to understand.
By prioritizing readability, websites can improve user engagement, reduce bounce rates, and make their content more accessible to a wider range of users.
Improving Readability on WordPress Websites
WordPress site owners can use All in One SEO to get readability recommendations.
After installing the plugin, users can navigate to any page, open the AIOSEO sidebar and click on Readability for recommendations
All in One SEO’s readability recommendation span language use, formatting, and grammar. The plugin also provides a Flesch Reading Ease Score for each web page in order to promote the use of simple language.