Local Business SEO for a Single Location

Google Local Business card

Are you looking to get your business listed in local search results?

This article will help you use our Local Business SEO add-on to manage how your business appears on search engines.

Our Local Business SEO add-on outputs code know as Schema.org structured data markup that provides search engines with detailed information about your business.

Search engines then use this code to display rich results that may include information such as your address, phone and email contact information, opening hours, as well as other useful information.

This can be displayed in the side bar area of search results as a Knowledge Graph card (seen in the example to the right) or in other formats.

To get started, click on Local SEO in the All in One SEO menu. You may need to activate the Local SEO feature by clicking the Activate Local SEO button.

Local SEO in the All in One SEO menu

You should now see the Local SEO settings.

Locations Settings

The first section you’ll see is Location Settings.

Here you can enable Multiple Locations if your business has more than one location. You can learn more about Local Business SEO for Multiple Locations here.

Locations Settings section in the Local SEO settings

Business Info

The next section is Business Info. Here’s where you’ll enter your business information if you only have one location and Multiple Locations is set to No.

This section will not appear if you have Multiple Locations is set to Yes.

The first setting in the Business Info section is Name. Enter the name of your business here.

Enter the name of your business in the Name field

The next setting is Image. You can upload an image, select an image from your Media Library, or paste in the URL for an image that represents your business such as a logo or photo of the outside or inside of your business premises.

Upload your logo or an image of your business in the Image field

Next is the Type setting. Select the most appropriate type from the drop down.

Select the most appropriate type in the Type drop down

Next, enter the primary address for your business in the Address fields.

Enter your address in the Address fields

You can use the Address Format field to set the format of your address when it’s displayed on your site using the widget, block, shortcode or PHP tag.

Use the smart tags shown above the field to add each part of your address in the format you want it displayed on your site.

Address Format field in Local SEO settings

Next, you can mark the location of your business on the map.

Enter the address in the Enter a query field and your location will be displayed on the map.

Map setting in All in One SEO Local SEO

Next, you can optionally enter the primary email address, phone number and fax number (if you have them) in the Contact Info fields.

Phone and fax numbers can be typed normally without any brackets or hyphens.

Optionally enter your email address, phone number and fax number in the Contact Info section

If you have a VAT number or Tax ID, you can optionally enter them in the IDs fields.

Optionally enter your VAT ID or Tax ID in the IDs section

Next, use the Price Indicator and Currencies Accepted drop downs to select the appropriate level for your prices and the currencies you accept. You can also list which payment methods you accept in the Payment Methods Accepted field. Payment methods can be added as a list separated by a comma.

Complete the Payment Info section using the drop downs and field

Next, you can enter the list of areas you serve in the Area Served field. You can enter a list of cities, postal codes or other information related to the areas you serve here, separated by a comma.

Enter the areas you serve in the Area Served field

Once you’ve completed the Business Info tab, click the Save Changes button at the top or bottom of the screen.

Opening Hours

Now that you’ve completed the Business Info tab, click on the Opening Hours tab to set the days and times your business is open.

The first setting is the Show Opening Hours toggle, set this to Yes and click the Save Changes button if you want to set and display opening hours for your business.

Show Opening Hours toggle on the Opening Hours tab of the Local SEO settings

Next, you’ll see the Display Info section where you can choose whether you want to use a widget, shortcode, block or PHP code to display your opening hours on your site.

Display Info section where you can choose how you want to display opening hours on your site

Next, you’ll see the Labels section where you can set the text that will be displayed if you’ve set opening hours for any day to either Open 24h or Closed.

Labels section where you can set the text that will display for Open 24 hours or Closed

Next, you can use the Open 24/7 toggle to select if your business is open 24 hours a day, 7 days a week. You can use the Use 24h format toggle to select whether you want to use the 24 hour format when setting opening and closing hours.

Toggles for Open 24/7 and Use 24h format

Finally, you’ll see settings for each day of the week where you can set the opening hours.

Use the drop downs to select what time your business opens and closes each day. You can use the checkboxes to set if your business is open 24 hours or closed on a specific day.

Opening and closing hours settings for each day of the week

Once you’ve completed the settings for each day of the week, click the Save Changes button at the top or bottom of the screen.

Congratulations! You’ve now configured the Local Business SEO add-on.

Available to customers on the Business License and above

Google Local Business cardLocal Business schema markup enables businesses to tell Google about their business, including their business name, address and phone number, opening hours, and price range.

This information may be displayed as a Knowledge Graph card or business carousel as shown in the example to the right.

Local business information may be displayed when users search for businesses on Google search or Google Maps.

Search engines decide on a per search basis whether to display this information or not and in which format. It's completely automated.

Below is the description for each of the settings in the Local Business SEO module.

To get started, click on Local Business SEO in the All in One SEO menu.

Local Business Schema Settings

Business Type

Select the most appropriate business type from this drop-down.

Business Name

Enter the name of your business as you want it to show in Google.

Business Image

Upload an image, select an image from your Media Library, or paste in the URL for an image that represents your business such as a logo or photo of the outside or inside of your business premises.

Local Business Schema Settings - Business Information

Business Address

Enter the primary physical address for your business.

Business Telephone

Enter the primary phone number for your business including the country code, for example, 1 for the US, 44 for the UK, etc. You do not need to prefix with a plus + symbol.

Local Business Schema Settings - Opening Time

Price Range

Select the price range that best applies to your business.

Opening Days

Use the checkboxes to select which days your business is open.

Opening Time / Closing Time

Use the drop-downs to select the time that your business opens and the time your business closes. For more information about Google Local Business schema, check out Google's documentation here.