Whether you're a seasoned WooCommerce professional or just starting to build your online store, optimizing your products for search engines is essential to driving traffic and boosting sales.
Here, we’ll show you how to use All in One SEO to enhance your variable products—those items with different attributes such as sizes, colors, etc.
In This Article
IMPORTANT:
Whilst it's possible to automatically generate your SEO titles and descriptions, this can lead to poor quality titles and descriptions which will be ignored by search engines. The best titles and descriptions are ones you write yourself.
What is a Product Attribute?
Before diving in, let’s break down an important concept: product attributes.
In WooCommerce, product attributes are the different variations for a product.
A good example is t-shirts.
These can have product attributes for Color with values like Red, Blue, and Green. They can also have product attributes for Size with values like Small, Medium, and Large.
These attributes can be combined into product variations such as small green t-shirt, medium green t-shirt, small blue t-shirt, medium blue t-shirt.
Customers select exactly the variation they want to purchase, and search engines will understand the specifics of your product.
When you want to create a variable product in WooCommerce, you first create the product attributes and then use these to create the product variations.
For more details on WooCommerce product attributes and variable products, check out the links to their documentation below:
For the purposes of how this content is treated by WordPress and All in One SEO, a product attribute is a taxonomy, just like product categories and tags.
Now that we have the basics, we can look at how to control the SEO for your product attributes.
Controlling SEO for Product Attributes
To get started, click on Search Appearance in the All in One SEO menu and then click on the Taxonomies tab.

Scroll down and you should see sections for each of your taxonomies. If you have added any product attributes in WooCommerce, then you'll see a section for Product Attributes.

NOTE:
These settings will be hidden if Show in Search Results is set to No. This is because you've chosen to not have this content appear on search engines. Change Show in Search Results to Yes if you want this content to appear in search engines.
The Preview shows an example of how your content may look in search results based on the Title and Meta Description formats you set.
Setting the SEO Title Format
To set the SEO title format that will be used to automatically generate SEO titles for your content, click on one of our smart tags shown above the Title field.

You can also type the hash character ( # ) in the field to display a list of available tags you can choose from.

You can also enter text in the Title field or combine text with the smart tags, and there’s an emoji picker where you can add an emoji.
Whatever you set in the Title will apply to all your Product Attributes. However, you can override this by going to Products > Attributes in WooCommerce and clicking on the Attribute to see a list of the Attribute Terms.
You can then click on the Attribute Term and scroll down to the AIOSEO Settings section, where you'll see a Title field shown below.

NOTE:
Setting the SEO Title for individual Product Attributes is available to customers with a Basic plan or above for All in One SEO Pro.
Upgrade to All in One SEO Pro today to get this feature and many more!
Setting the SEO Description Format
You can set the SEO description format that will be used to automatically generate SEO descriptions for your content by using the Meta Description field.
This field works in the same way as the Title field. You can select from one of the smart tags displayed above the field, or type the hash character ( # ) in the field to display a list of available tags you can choose from.

You can also enter text in the field or combine text with smart tags and there’s an emoji picker where you can add an emoji.
Whatever you set in the Meta Description will apply to all your Product Attributes. However, you can override this by going to Products > Attributes in WooCommerce and clicking on the Attribute to see a list of the Attribute Terms.
You can then click on the Attribute Term and scroll down to the AIOSEO Settings section, where you'll see a Meta Description field shown below.

NOTE:
Setting the Meta Description for individual Product Attributes is available to customers with a Basic plan or above for All in One SEO Pro.
Upgrade to All in One SEO Pro today to get this feature and many more!
That’s all! You’ve now set the SEO title and description formats for your WooCommerce Product Attributes.