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When you create content on your site, All in One SEO will display a TruSEO Score along with recommendations in the Page Analysis section.
IMPORTANT:
The TruSEO features are disabled on the following pages because they don’t have static content:
- WordPress Static Posts page
- WordPress Privacy Policy page
- WooCommerce Cart page
- WooCommerce Checkout page
- WooCommerce My Account page
These recommendations may help you improve your on-page SEO and content.
In This Article
NOTE:
These are recommendations only, they are based on our best practices. You do not have to follow them rigidly if it means it will affect the quality of your content.
Your content quality is the primary ranking factor with all search engines and you shouldn’t change your content if you feel that it won’t benefit your audience. You know your audience better than anyone else.
IMPORTANT:
The TruSEO Page Analysis feature doesn’t support some page builders. This only affects the recommendations based on your page content.
The TruSEO Page Analysis feature works with the WordPress Block Editor (also known as Gutenberg), the WordPress Classic Editor, Divi, Elementor, WPBakery, Avada, and SeedProd.
Tutorial Video
Here is a full list of the recommendations along with how to implement them:
Basic SEO Checks
- Meta description length: We recommend that you provide a brief description of your page or post in the Meta Description field. This description should be a minimum of 120 characters and no longer than 160 characters.
- Content length: We’re looking for a minimum of 300 words for this check to pass. Not all content will have 300 words or more so this check can be safely ignored. It’s best to focus on the quality of your content rather than the number of words.
- Internal links: Good content should have internal links to related pages on your site. We recommend that you add at least one internal link.
- External links: External links aren’t as important as internal links and not all content will have external links. Where relevant and possible, you should consider adding links to related content outside your site.
Title Checks
- SEO title length: We recommend that your SEO title should be a minimum of 40 characters and no longer than 60 characters.
Readability Checks
- Images/Videos in content: Google has found that content that contains images or videos gets more visitors and improves visitor time on page. You’re encouraged to add relevant images and videos to your content where relevant and possible.
- Paragraph length: We’re looking for paragraphs that have more than 120 words because these make it more difficult to engage your visitors which reduces time on page.
- Sentence length: This checks for long or short sentences in your content. The recommended word count is 20. This makes content more readable for your visitors.
- Passive voice: This checks for active voice versus passive voice. A good article about active vs passive voice can be found on Grammarly here.
- Transition words: This checks to see if your content contains transition. A good article about transition words can be found on Grammarly here.
- Consecutive sentences: This checks to see if you’re using the same word at the start of more than one sentence in a row. It helps you avoid repetition in your content.
- Subheading distribution: This checks to see if you’re breaking up long content with H2 and H3 headings. We look for content of more than 300 words that doesn’t contain an H2 or H3 heading. These headings help visitors read content by separating out long plain text into logical sections with section titles (headings).
- Flesch reading ease: This uses the commonly used Flesch-Kincaid readability tests to check how easy it is to read your content.
Keyphrase Checks
- Keyphrase in meta description: This checks to see if the keyphrase you have entered appears in your meta description. The keyphrase must match exactly. Words cannot be separated, they must appear exactly as you typed them in the Keyphrase fields.
- Keyphrase in title: This checks to see if the keyphrase you have entered appears in your SEO title. The keyphrase must match exactly.
- Keyphrase in URL: This checks to see if the keyphrase you have entered appears in the URL. The keyphrase must match exactly.
- Keyphrase in introduction: This checks to see if the keyphrase you have entered appears in the first sentence of your content. The keyphrase must match exactly.
- Keyphrase in subheadings: This checks to see if the keyphrase you have entered appears in any H2 or H3 headings. The keyphrase must match exactly.
- Keyphrase in image Alt: This checks to see if the keyphrase you have entered appears in the Alt text for your images. The keyphrase must match exactly.
- Keyphrase in content: This checks to see if the keyphrase you have entered appears in your content. The keyphrase must match exactly.
- Keyphrase at the beginning of SEO title: This checks to see if the keyphrase you have entered appears in the first few words of your SEO title. The keyphrase must match exactly.
- Keyphrase length: This checks to see if your keyphrase contains more than four words.
- Keyphrase density: This checks to see how many times your keyphrase appears in your text content as a percentage of the total text content.
IMPORTANT:
Some of the checks above only work with English language content at this time. Support for additional languages will be added in future releases of All in One SEO.
TruSEO Content Highlighter
Some checks will display an eye icon next to them as seen below:
This is our TruSEO Highlighter which helps you identify the content that’s referred to in the TruSEO recommendation.
Click on the icon and All in One SEO will highlight the content that needs changing as seen below:
You can click on the up and down arrows in the bar to see all of the content that is referred to in the TruSEO recommendation.
IMPORTANT:
The TruSEO Highlighter works with the Classic Editor and Block Editor. It doesn’t work with page builders at this time.