Understanding the TruSEO Page Analysis Recommendations

When you create content on your site, All in One SEO will display a TruSEO Score along with recommendations in the Page Analysis section.

These recommendations may help you improve your on-page SEO and content.

Here is a full list of the recommendations along with how to implement them:

Basic SEO

  • Meta description length: We recommend that you provide a brief description of your page or post in the Meta Description field. This description should be a minimum of 120 characters and no longer than 160 characters.
  • Content length: We’re looking for a minimum of 300 words for this check to pass. Not all content will have 300 words or more so this check can be safely ignored. It’s best to focus on the quality of your content rather than the number of words.
  • Internal links: Good content should have internal links to related pages on your site. We recommend that you add at least one internal link.
  • External links: External links aren’t as important as internal links and not all content will have external links. Where relevant and possible, you should consider adding links to related content outside your site.

Title

  • SEO title length: We recommend that your SEO title should be a minimum of 40 characters and no longer than 60 characters.

Readability

  • Images/Videos in content: Google has found that content that contains images or videos gets more visitors and improves visitor time on page. You’re encouraged to add relevant images and videos to your content where relevant and possible.
  • Paragraph length: We’re looking for paragraphs that have more than 120 words because these make it more difficult to engage your visitors which reduces time on page.
  • Sentence length: This checks for long or short sentences in your content. The recommended word count is 20. This makes content more readable for your visitors.
  • Passive voice: This checks for active voice versus passive voice. A good article about active vs passive voice can be found on Grammarly here.
  • Transition words: This checks to see if your content contains transition. A good article about transition words can be found on Grammarly here.
  • Consecutive sentences: This checks to see if you’re using the same word at the start of more than one sentence in a row. It helps you avoid repetition in your content.
  • Subheading distribution: This checks to see if you’re breaking up long content with H2 and H3 headings. We look for content of more than 300 words that doesn’t contain an H2 or H3 heading. These headings help visitors read content by separating out long plain text into logical sections with section titles (headings).
  • Flesch reading ease: This uses the commonly used Flesch-Kincaid readability tests to check how easy it is to read your content.

Keyphrase Checks

  • Keyphrase in meta description: This checks to see if the keyphrase you have entered appears in your meta description. The keyphrase must match exactly. Words cannot be separated, they must appear exactly as you typed them in the Keyphrase fields.
  • Keyphrase in title: This checks to see if the keyphrase you have entered appears in your SEO title. The keyphrase must match exactly.
  • Keyphrase in URL: This checks to see if the keyphrase you have entered appears in the URL. The keyphrase must match exactly.
  • Keyphrase in introduction: This checks to see if the keyphrase you have entered appears in the first sentence of your content. The keyphrase must match exactly.
  • Keyphrase in subheadings: This checks to see if the keyphrase you have entered appears in any H2 or H3 headings. The keyphrase must match exactly.
  • Keyphrase in image Alt: This checks to see if the keyphrase you have entered appears in the Alt text for your images. The keyphrase must match exactly.
  • Keyphrase in content: This checks to see if the keyphrase you have entered appears in your content. The keyphrase must match exactly.
  • Keyphrase at the beginning of SEO title: This checks to see if the keyphrase you have entered appears in the first few words of your SEO title. The keyphrase must match exactly.
  • Keyphrase length: This checks to see if your keyphrase contains more than four words.