Keyword Clustering

Keyword clustering is the process of grouping semantically related keywords together based on their similarity in meaning, intent, or theme. This technique is used in various digital marketing and SEO tasks to better understand user intent, organize content, and optimize…

DNS Record

A DNS (Domain Name System) record is an entry in a DNS database that maps a domain name to an IP address or other resource. DNS records are used to direct internet traffic to the correct servers. Typically, you can…

Campaign UTM

A campaign UTM (Urchin Tracking Module) is a set of parameters added to a URL that allows marketers to track the performance of their online marketing campaigns. UTM parameters help identify the source, medium, campaign name, and other details associated…

Retargeting Ads

Retargeting ads, also known as remarketing, allow businesses to display targeted ads to users who have previously visited their website or engaged with their online content. The primary goal of retargeting ads is to re-engage prospects who have shown interest…

Crawling

Web crawling, also known as web scraping or spidering, is the process of automatically retrieving and extracting data from websites by following hyperlinks and parsing the HTML or other structured data formats. It involves deploying software programs called web crawlers…