Article syndication refers to the process of distributing articles to various online platforms in order to reach a wider audience. Syndication networks or services may be used to accomplish this.
Syndication is employed by content creators, publishers, and marketers to amplify the reach and visibility of their articles, drive more traffic to their websites, and enhance their overall online presence.
Article Syndication Types and Examples
| Syndication Type | Examples |
|---|---|
| Publishing Content on Other Sites | – A food blogger allows cooking sites to republish their recipes to reach more readers. They include a link back to their site. |
| News Article Licensing | – Major publishers like Reuters and Associated Press license their news stories out to sites globally. The sites publish the content with a credit backlink. |
| Guest Posting | – A marketing expert writes guest articles for industry blogs that agree to publish them. The posts include dofollow links citing the author's company website. |
| Curated Content Networks | – Sites like Medium allow writers to republish articles easily across their content network to tap into new audiences. |
Article syndication aims to expand reach while generating valuable backlinks, which are a ranking factor.