Article spinning is an automated process used to generate multiple versions of a single article by replacing or rearranging words, phrases or sentences while keeping the overall content meaning intact.
Spinning is a questionable search engine optimization (SEO) technique, used to get around duplicate content issues when mass publishing similar articles across the web.
The spun variations aim to sufficiently differentiate the text to be unique while conveying the same information.
However, readability often suffers as a result of awkward and unnatural syntax.
Article spinning is not consonant with Google Search's emphasis on original and unique content.