Digital PR is the practice of using digital channels and strategies to build brand awareness, manage online reputation, and earn media coverage.
This practice involves leveraging online platforms, content, and relationships to reach and engage target audiences.
Some examples of Digital PR include:
- Influencer collaborations: Partnering with social media influencers to promote products or services.
- Content marketing: Creating and distributing valuable, relevant content to attract and retain a clearly defined audience.
- Online press releases: Distributing news and stories about a brand through online media outlets and press release distribution services.
- Social media campaigns: Developing and executing promotional campaigns on social media platforms to increase brand visibility and engagement.
- Link building: Acquiring high-quality backlinks from reputable websites to improve search engine rankings and referral traffic.
- Online reputation management: Monitoring and managing a brand’s online presence and reputation, including responding to reviews and managing crisis situations.