Off-page SEO refers to the optimization activities that take place on sites other than yours, but which can improve your site’s search engine rankings.
These activities aim to increase the website’s visibility, credibility, and authority in the eyes of search engines.
Examples of off-page SEO:
- Link building: Acquiring high-quality, relevant backlinks from other reputable websites. This can be done through techniques like guest blogging, broken link building, and creating valuable content that naturally attracts links.
- Social media marketing: Promoting content on social media platforms to increase brand awareness, drive traffic, and encourage social shares. While some consider social shares to be related to ranking, Google says there’s no impact on SEO. Learn more in SEO vs. Social Media.
- Influencer outreach: Collaborating with industry influencers to gain mentions, links, or endorsements, leveraging their audience and authority to boost the website’s credibility.
- Brand mentions: Earning mentions of the website or brand on other relevant websites, even without a direct link, as search engines consider brand mentions as a signal of authority.
- Local SEO: Optimizing for local SEO by claiming and optimizing a Google Business Profile listing, building local citations, and encouraging customer reviews to improve local search visibility.
- Content marketing: Creating and promoting valuable, informative content that attracts links, shares, and mentions from other websites and users, improving the website’s authority and relevance.
- Digital PR: Earning press coverage and mentions on high-authority news websites and industry publications to boost the website’s credibility and visibility.
- Forum and community participation: Engaging in relevant online communities and forums to build relationships, demonstrate expertise, and occasionally share links to the website when appropriate.
By focusing on these off-page SEO activities, website owners can improve their website’s authority, credibility, and overall search engine rankings, ultimately driving more organic traffic to their site.