The Search Statistics feature in All in One SEO enables you to see detailed statistics about how your content is performing in Google search results.
One feature included within Search Statistics is the Keyword Rank Tracker.
Previously, you could see how your website was performing for certain keywords, such as your top keywords and the losing keywords that weren't benefiting your pages.
The Keyword Rank Tracker now lets you keep a closer eye on your keyword performance, giving you detailed reports on how your keywords rank and compare to other keywords and keyphrases used in different parts of your content.
Here we'll provide an introduction to the features in the Keyword Rank Tracker.
In This Article
IMPORTANT:
Before getting started, make sure to connect Search Statistics to your Google Search Console account.
You can find instructions on connecting to your Google Search Console account here.
NOTE:
The Keyword Rank Tracker feature is available to customers with an Elite plan of All in One SEO Pro.
Upgrade to All in One SEO Pro today to get Search Statistics and many more features!
Tutorial Video
Accessing the Keyword Rank Tracker
To view the Keyword Rank Tracker reports, click on Search Statistics in the All in One SEO menu.
Once there, click on the Keyword Rank Tracker tab at the top of the screen.
Using the Rank Tracker for Individual Keywords
The Rank Tracker section gives you an overview of the keywords currently used inside your site.
You can start measuring their performance by clicking on the Add Keywords button on the right.
Adding Keywords to the Rank Tracker
You can either add your keywords manually, or import them via your site's Focus Keywords, a CSV file, or via Google Search Console.
Adding Keywords manually
To add keywords manually, type them in the Enter Your Keywords box. Each line should contain one keyword. A keyword can consist of multiple words, just like search terms contain multiple words.
For example, in the image below, we're adding three keywords manually.
Click the Add Keywords button when you're ready to add them to Keyword Rank Tracker.
You'll also see how many total keywords you've added in Keyword Rank Tracker, beside the Keywords Entered caption.
In this case, we have entered a total of 12 keywords because there are three that we're adding now, and nine that were entered previously.
Importing Keywords via Focus Keywords
If you click on the Focus Keywords button, you'll get a list of your top-scoring keywords.
Use checkboxes to the left of each keyword to select them, and click the Import button to import them.
Click the Add Keywords when you're ready to add them to Keyword Rank Tracker.
Importing Keywords via a CSV file
You can also upload keywords in bulk via a CSV file. Click the CSV button and upload a CSV file that contains the keywords you want to track.
We also provide a sample file you can download so that you can see how to format your CSV file.
Importing Keywords via Google Search Console
You can import keywords direct from your Google Search Console account.
To do this, click on the Google Search Console button and you'll see a list of keywords you can import.
On the Import Keywords screen, you'll see the keywords that appear in the Performance Report in Google Search Console for your site.
Select the checkbox next to each keyword you want to import and click the Import button.
Click the Add Keywords button on the Add Keywords screen to complete the import.
Understanding the Rank Tracker reports
Once you've finished adding your keywords, you'll start seeing your reports getting generated.
IMPORTANT:
At the moment, the Keyword Rank Tracker is limited to scanning a maximum of 100 keywords at a time.
At the top of the Rank Tracker screen, you'll see four values, which are Total Keywords, Search Impressions, Clicks, and Avg. CTR.
- Total Keywords: The total of keywords you've added to the Rank Tracker. This counts both manual additions and imports.
- Search Impressions: The total number of impressions your tracked keywords have aggregated in search results within the selected timeframe.
- Clicks: The total number of clicks your tracked keywords have aggregated from search results within the selected timeframe.
- Avg. CTR: The average click-through rate of your tracked keywords in search results within the selected timeframe.
The Rank Tracker graphs show you the distribution of your keywords in terms of their position in Google Search Results.
Once you scroll down, you'll see the individual statistics for each one of the keywords you've added. You can click on each column to arrange them in ascending or descending order.
Viewing Related Keywords
In the Rank Tracker table, you can click on a keyword to expand it and show related keywords to the one you're tracking, along with stats for each related keyword.
This enables you to decide whether to track this keyword across your site to see how well it performs. This performs the same as if you typed the keyword into Google Search and checked the People also search for section for related keywords.
If your content isn't ranking for the keyword, you won't see any stats, but you can decide whether to optimize your content for this keyword.
Hover over the keyword to see the Add Keyword link so that you can track it in Keyword Rank Tracker.
Viewing Keyword Ranking Pages
When you're viewing Related Keywords, you can click on the Keyword Ranking Pages tab to see which content on your site is ranking for that keyword.
Using the Rank Tracker for Groups of Keywords
You can also check your statistics for groups of keywords. This is particularly useful if your site touches upon different topics, and you want to see how the keywords of each topic ranks among each other in one category.
Creating a Group
You can create a Group of keywords by going to the Groups tab, and clicking on the Create Group button.
There, you'll get a screen to add a name for the Group, and select the keywords that you want to include in the Group from a dropdown menu.
Once you click on Create Group, you'll get the aggregated statistics for the keywords included in that Group.
Adding Keywords to an Existing Group
You can add keywords to an existing Group by going back to your list of keywords being tracked on the Keywords tab, checking the boxes of the keywords you want to add, and click on Add to Group.
Click on Apply, and you'll get a prompt to select the Group you want to add them to.
You'll have the option to select a Group you've already created from a dropdown menu, or create a new group from scratch with the keywords you have selected.
Creating a Star Group (Favorite Keywords)
You can also click the Star icon to the left of your existing keywords to automatically create a “Star” group that'll contain all your favorite or noteworthy keywords.
Your Star Group will look like this:
Viewing Keywords included in a Group
If you click on a Group name, you'll see the individual keywords added in that Group, along with its individual performance.
Understanding the Group reports
You'll then see aggregated reports and graphs of the keywords included in the Groups you've created.
- Total Groups: The total number of groups of keywords that are being tracked for your website.
- Total Keywords: The total number of keywords assigned to your groups.
- Search Impressions: The total number of impressions the keywords from your groups have aggregated in search results within the selected timeframe.
- Clicks: The total number of clicks the keywords from your groups have aggregated from search results within the selected timeframe.
- Avg. CTR: The average click-through rate for the keywords from your groups in search results within the selected timeframe.
Viewing the Reports for All Keywords
The All Keywords screen is where your Keyword Positions reports appear.
This graph is a visual representation of how well keywords are ranking in search results over time, based on their position and average CTR.
This can help you understand the performance of keywords and identify any trends or fluctuations.
The report shows:
- Total Keywords: The total number of keywords that your website ranks for in search results within the selected timeframe.
- Search Impressions: The total number of times your website appeared in search results within the selected timeframe.
- Avg. Position: The average position of your content in search results within the selected timeframe.
Keyword Performance Section
The Keyword Performance table displays the performance of keywords that your site ranks for, including number of clicks, impressions, click-through rate, and average position in search results.
It enables you to easily analyze how keywords are performing and identify any underperforming keywords that may need to be optimized or replaced.
The table is paginated, and you can click on the Top Losing or Top Winning tabs to see only the best and worst performing keywords.
You can click on the keyword to view the content for that keyword with itemized statistics as seen below.
Further Reading
Check out more articles on how to use the Search Statistics feature in All in One SEO here.