Using the Search Statistics in All in One SEO

Check out our video on Search Statistics here.

Do you want an easy way to see how your content is doing on Google?

If you do, then our Search Statistics reports will help you understand which content is doing well and which is not.

Here we’ll provide an introduction to the features in Search Statistics.

Search Statistics Dashboard

The Search Statistics Dashboard provides a central location where you can find an overview of how your content is doing on Google.

To view the Dashboard, click on Search Statistics in the All in One SEO menu.

Search Statistics in the All in One SEO menu

On the Dashboard, you’ll see overviews of the SEO Statistics, Keyword Positions, Keyword Rankings, and Content Rankings. There’s also the Post Optimizations widget which also appears on the WordPress Dashboard and the All in One SEO Dashboard. Each of these are discussed below.

Search Statistics Dashboard in All in One SEO

You’ll also see a date range selector in the top right corner of the Dashboard where you can select the date range you want to see statistics for.

Date range shown on the Search Statistics Dashboard

The date range will default to the previous seven days from yesterday. Click on the date range to change it. This will update all of the reports in Search Statistics.

Date range selector on the Search Statistics Dashboard

SEO Statistics Widget

This widget shows an overview of the Search Impressions, Total Clicks, Average Click Through Rate (CTR), and Average Position for all content on your site for the date range set.

SEO Statistics widget on the Search Statistics Dashboard

The statistics here are gathered from the Performance report in Google Search Console.

  • Search Impressions is how many times a user saw a link to your site in Google search results.
  • Total Clicks is how many times a user clicked through to your site from Google search results.
  • Average CTR is the percentage of impressions that resulted in a click.
  • Average Position is the average position of your site in Google search results, based on its highest position whenever it appeared in a search.

You can mouse over the graph to see details over time.

Mouse over showing detail for a specific date in the SEO Statistics widget

Click on the Open Report link to go to the full report on the SEO Statistics tab.

Keyword Positions Widget

This widget shows the average position of your keywords in Google search results for the date range set.

Keyword Positions widget on the Search Statistics Dashboard

You can mouse over the graph to see details of the position of your keywords in increments as shown below.

Position detail shown when mousing over the Keyword Positions graph

You can click on the graph legend items (shown below) to remove that range from the graph. Click on the graph legend items again to add that range back to the graph.

Graph legend shown below the Keyword Positions graph

Click on the Open Report link to go to the full report on the Keyword Rankings tab.

Keyword Rankings Widget

This widget shows the Top Keywords and Winning / Losing which are the search terms that have seen the biggest changes of position in Google search results for the date range set.

Keyword Rankings widget on the Search Statistics Dashboard

On the Winning / Losing tab, you can mouse over the green or red number to see a description of the change in position as shown below.

Position details shown on the Keyword Rankings widget

Click on the Open Report link to go to the full report on the Keyword Rankings tab.

Post Optimizations Widget

This is the same as the AIOSEO Overview widget that is displayed on the WordPress Dashboard and the All in One SEO Dashboard.

You can learn about this widget in our Dashboard Widgets article here.

Content Rankings Widget

This widget shows a detailed report of the Top Pages, Top Losing, and Top Winning which is the content on your site that has seen the biggest changes of position in Google search results for the date range set.

Content Rankings widget on the Search Statistics Dashboard

The Top Pages tab shows the content that received the most clicks.

The Top Losing tab shows the content that saw the biggest negative ranking change in Google during the period set.

The Top Winning tab shows the content that saw the biggest positive ranking change in Google during the period set.

In these reports, you can see the following information:

  • Title – This is the title of your content.
  • TruSEO Score – This is the TruSEO score for your content.
  • Clicks – How many times a user clicked through to your content from Google search results.
  • Impressions – How many times a user saw a link to your content in Google search results.
  • Position – The average position of your content in Google search results, based on its highest position whenever it appeared in a search.
  • Difference – This shows the change in position of your content in Google search results for the period set.

You can mouse over the title of the content to see links to View or Edit the content as shown below:

Mouse over menu shown in the Content Rankings widget

You can mouse over the green or red numbers in the Diff column to see a description of the change as shown below.

Mouse over showing the position details in the Content Rankings widget

Click on the Open Report link to go to the full report on the SEO Statistics tab.

SEO Statistics Reports

The SEO Statistics tab shows the SEO Statistics graph and the Content Performance report.

The SEO Statistics graph shows a larger version of the information displayed in the SEO Statistics widget seen on the Dashboard tab.

SEO Statistics graph on the SEO Statistics tab

You can click on the graph legend to select which metrics to display in the graph.

You can mouse over the statistics to see more detail.

Mouse over showing detail for each statistic in the SEO Statistics graph

You can mouse over the graph to see details for that date.

Mouse over showing detail for a specific date in the SEO Statistics graph

The Content Performance table shows the same information as the Content Rankings widget displayed on the Dashboard tab.

Content Performance table on the SEO Statistics tab

The table is paginated, displaying 10 items of content per page. You can search the table for your content title.

You can click on the Top Losing or Top Winning tabs to see only that content.

Keyword Rankings Reports

The Keyword Rankings tab shows the Keyword Positions graph along with the Keyword Performance table below.

The Keyword Positions graph shows a larger version of the information displayed in the Keyword Positions widget seen on the Dashboard tab.

Keyword Positions graph on the Keyword Rankings tab

You can click on the graph legend to select which metrics to display in the graph.

You can mouse over the statistics to see more detail.

Mouse over showing detail for each statistic in the Keyword Positions graph

You can mouse over the graph to see details for that date.

Mouse over showing detail for a specific date in the Keyword Positions graph

The Keyword Performance table below the graph shows detailed information about your content.

Keyword Performance table on the Keyphrases tab

The table is paginated, displaying 10 items of content per page. You can search the table for your keyword.

You can click on the Top Losing or Top Winning tabs to see only that content.

You can click on the keyword to view the content for that keyword with itemized statistics as seen below.

Itemized statistics for content in the Keyword Performance table

Search Statistics Settings

Under the Settings tab of Search Statistics you can manage the connection to your Google Search Console account and select which post types you want included in Search Statistics.

You can learn more about the Search Statistics settings here.

Further Reading

Check out more articles on how to use the Search Statistics feature in All in One SEO here.

Video

This feature was added in All in One SEO version 4.3.0. There's no legacy documentation available.