Viewing Detailed Search Statistics For Your Content

The Search Statistics feature in All in One SEO enables you to see detailed statistics about how your content is performing in Google search results.

Search Statistics includes the ability to drill down into specific items of content so that you can see detailed statistics.

To get started, click on the title of any post in either the Content Performance table, Keyword Performance table, or Content Ranking table.

You'll be taken to the Search Statistics reports for that post where you'll see a number of widgets with detailed information about the post.

Detailed Search Statistics report for a post

SEO Scores

The first widget on this screen is the SEO Scores widget.

This shows the TruSEO Score and Headline Analysis score for the post. These are for information only, to see the detailed analysis you'll need to edit the post which you can do by clicking the Edit Post link at the top of the screen.

SEO Scores widget on the detailed Search Statistics screen

Speed Test

The Speed Test widget shows the time it took for Google's PageSpeed testing tool to browse to the post from both desktop and mobile Chrome browsers. This is useful because Google considers page speed as a ranking factor.

Speed Test widget on the detailed Search Statistics screen

Suggested Changes

The Suggested Changes widget shows the recommendations generated by our TruSEO content analysis to help you identify areas where the post can be optimized to improve rankings in search results.

To see a more detailed analysis, you'll need to edit the post which you can do by clicking the Edit Post link at the top of the screen.

Suggested Changes widget on the detailed Search Statistics screen

If you're using the Link Assistant feature in All in One SEO then this widget will show you the inbound links, outbound links, external links, affiliate links, and link suggestions for your post.

Click on the Linking Opportunities link to full report in Link Assistant.

Link Assistant widget on the detailed Search Statistics screen

The Focus Keyphrase Trends widget shows how your focus keyphrase is trending over time for this post. This can help you monitor the impact of changes made to this post, such as updates to the content. As a result, you'll be able to see which changes are having the most positive or negative impact on your page's performance.

Focus Keyphrase Trends widget on the detailed Search Statistics screen

Redirects

If you're using the Redirection Manager feature in All in One SEO then this widget will show you any redirect that is set for your post. You can click on the Manage Redirects link to open the Redirection Manager in All in One SEO.

If there are no redirects for the post then you'll see an Add Redirect button which will open the Redirection Manager in All in One SEO so that you can add one.

Redirects widget on the detailed Search Statistics screen

Google Page Indexing

Here you can see whether Google has indexed this content or not.

Google Page Indexing widget on the detailed Search Statistics screen

You'll see the following information in this widget:

  • Whether this content is indexed or not.
  • When Google last crawled this content.
  • Which user agent Google used to crawl this content (by default, Google uses their mobile user agent).
  • Whether crawling is allowed or not.
  • Whether indexing is allowed or not.
  • Whether the content was successfully fetched.
  • The canonical URL set for this content and the canonical URL Google used when indexing this content.

If there’s a problem with Google indexing your content then you’ll see the details here.

SEO Meta

The SEO Meta widget shows the SEO title, meta description, Schema graphs, canonical URL, robots meta settings, and additional keyphrases for the post as set in All in One SEO on that post.

SEO Meta widget on the detailed Search Statistics screen

SEO Performance

The SEO Performance widget shows information similar to the SEO Statistics report in Search Statistics. The big difference is that the information in this report is specific to this post.

Just like the main SEO Statistics report, you can click on the graph legend below the graph to select which metrics to display in the graph. You can mouse over the statistics to see more detail. You can mouse over the graph to see details for that date.

SEO Performance widget on the detailed Search Statistics screen

On the bottom row of the graph you can see icons for Google, WordPress, and All in One SEO.

The Google icon shows whenever Google made changes to their system which may impact rankings. Click on the Google icon to see the details of the change they made, along with a Read More button which will take you to Google’s changelog that displays the latest updates on Google rankings.

The WordPress icon shows whenever you've made changes to the post. This relies on the Post Revisions feature that is part of WordPress. Click on the WordPress icon to see a View Revisions button which will take you to the Compare Revisions on the Edit Post screen for your post.

The All in One SEO icon shows whenever you've made changes to the SEO for your post. This relies on the SEO Revisions feature that is part of All in One SEO.

All in One SEO Revisions shown in the SEO Performance widget

Click on the All in One SEO icon to see the details of the changes made, along with a View Revisions button which will show the WordPress user that made the change, the date and time that the change was made, a Compare link, the View Revision icon, and the Delete Revision icon.

All in One SEO Revision details shown in the SEO Performance widget

Check out our article for more details on how to use the SEO Revisions feature here.

Keywords

The Keywords widget shows information similar to the Keyword Performance report in Search Statistics. The big difference is that the information in this report is specific to this post.

Keywords widget on the detailed Search Statistics screen

Just like the main Keyword Performance report, you can click on the Top Losing or Top Winning tabs to see only that content. You can click on the keyword to view the content for that keyword with itemized statistics as seen below.

Google Search Status Dashboard

The Google Search Status Dashboard provides status information on the services that are part of Google Search. You can visit it here to view the current status of services like Crawling, Indexing, Ranking, etc.

For more information about the Search Statistics feature in All in One SEO, check out the article here.