BERT (Bidirectional Encoder Representations from Transformers) is a deep learning algorithm developed by Google to better understand the context and meaning of words in search queries and web content. It was introduced in 2018 to improve the quality of Google’s search results.

Key points about BERT:

  • Bidirectional: BERT analyzes the context of a word by looking at the words that come before and after it, allowing for a more comprehensive understanding of the word’s meaning.
  • Pre-training: The algorithm is pre-trained on a large corpus of text data, which helps it understand the nuances of language better.
  • Natural Language Processing (NLP): BERT is designed to improve various NLP tasks, such as sentiment analysis, named entity recognition, and question answering.
  • Transformers: BERT is based on the Transformer architecture, which is a neural network design that processes input data in a non-sequential manner, allowing for more efficient parallel processing.

By using BERT, Google can better interpret the intent behind a user’s search query, even if the query contains complex or ambiguous language, ultimately providing more accurate and relevant search results.