Online business directories are websites or platforms where individuals and businesses can list and promote their products or services.
These directories typically categorize businesses by industry, location, or other specific criteria, making it easier for users to find and connect with relevant businesses.
Google's guidance on how to improve local rankings cites business listings on directories as an element of “prominence,” which is a ranking factor. A recent survey of marketers also listed citations (which include directories) as a ranking factor.
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