In SEO, a business listing is a record of a company's essential information, such as its name, address, phone number, website, and business category, typically found in online business directories like Yelp or Thumbtack.
Business listings are the individual entries that make up a business directory, which is a comprehensive collection of business information organized by category, location, or other criteria to help consumers find and connect with businesses they need.
These listings can be used to enhance the online visibility of businesses, making it easier for potential customers to find and engage with them.
Google's guidance on how to improve local ranking suggests that business listings can play a role in website prominence, which is a ranking factor.
Additionally, a Whitespark survey of marketers shows they view business listings as impacting rankings.
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