Clickbait refers to hyperlink text, headlines, images, or packaging of web content that is intentionally misleading or sensational in an effort to attract attention and encourage readers to click on a link to a particular web page.
Typically, clickbait attempts to exploit a person's curiosity by providing just enough information to entice but not enough explanation to understand the content's true relevance, accuracy or utility until after clicking through to the landing page.
Clickbait frequently relies on exaggerations, taboo subjects, or appealing visuals with true informational value taking a backseat in order to drive engagement metrics higher.
Critics consider clickbait a deceptive and low-quality tactic that spreads misinformation or frustrates users who feel manipulated once reaching the URL destination.