A conversion form is an online form designed to encourage website visitors to take an action, such as making a purchase, signing up for a newsletter, or requesting a consultation, thereby converting them from prospects into leads or customers.
Examples of conversion forms:
- Sign-up form: Allows users to sign up for a newsletter, a free trial, or a webinar.
- Contact form: A form that enables visitors to request more information, ask questions, or provide feedback.
- Registration form: A form used to create an account or register for an event, course, or service.
- Order form: A form that facilitates the purchase of a product or service, often collecting shipping and payment information.
- Lead generation form: A form designed to capture user information, such as name, email address, and phone number, for future marketing purposes.
Effective conversion forms are typically short, easy to understand, and focused on a single, clear call-to-action. They are strategically placed on web pages to maximize visibility and encourage user engagement, ultimately driving conversions and helping businesses grow their customer base.
Conversion Forms in WordPress
In WordPress, conversion forms may be embedded in a website (as WPForms are) or appear as a popup.
Exit-Intent popups, offered by OptinMonster, appear only when a user is leaving a website and have proven to be effective in increasing conversion rates.