Event tracking in Google Analytics is a method used to monitor and record specific user interactions on a website that are not automatically tracked as pageviews, such as clicks on buttons, video plays, or form submissions.

Examples of event tracking use:

  • Tracking clicks on a “Download PDF” button to measure the popularity of a whitepaper or e-book.
  • Monitoring video plays, pauses, and completions to gauge user engagement with video content.
  • Recording form submissions to track lead generation or user signups.
  • Tracking interactions with interactive elements, such as product carousels or image galleries, to optimize user experience and conversions.
  • Tracking scrolling to find out how far down a page users scroll. This information may influence, for example, where you place CTAs (calls-to-action). Or it may influence you to adopt scannable content.

Event tracking provides valuable insights into how users interact with a website’s content and features, enabling data-driven decisions for improving user experience, content strategy, and overall website performance.

This form of tracking can also maximize the results of your SEO.