A featured snippet is a summary or excerpt of a webpage’s content that appears at the top of Google’s search results, above the regular organic listings.

This snippet designed to provide users with a quick, direct answer to their search query without the need to click through to a website.

example of featured snippet
Above: This AIOSEO article is the featured snippet for the keword “WordPress multilingual SEO.”

Featured snippets can take various forms, such as:

  • Paragraphs: A concise summary answering the search query
  • Tables: Structured data comparing products, prices, or other attributes
  • Videos: In some cases, Google may display a video featured snippet
  • Lists: Numbered or bulleted lists providing step-by-step instructions or key points

Relationship to SEO

Featured snippets are important for SEO because they:

  • Increase visibility: Featured snippets occupy prime real estate in search results, often referred to as “Position 0.” This increased search visibility can lead to higher click-through rates and more organic traffic.
  • Establish authority: When a webpage’s content is chosen for a featured snippet, it signifies that Google considers the content to be high-quality, relevant, and authoritative for the given search query.
  • Bypass competition: Featured snippets allow websites to appear above their competitors in search results.

To optimize for featured snippets, SEO strategies often include:

  • Structuring content with clear headings, paragraphs, lists, and tables
  • Providing concise, direct answers to common search queries
  • Using question-and-answer formats or including FAQs on the webpage
  • Providing crisp definitions of terms
  • Implementing Schema markup to help Google better understand the page’s content

By targeting featured snippets, websites can improve their SEO performance and gain a competitive advantage in search results.

Optimizing WordPress Posts for Featured Snippets

WordPress site owners can use an SEO plugin like All in One SEO to optimize their pages.

The plugin enables users to easily structure content with subheadings and other features to make it scannable. And adding schema for FAQs or other features is easily done by clicking buttons.