Google Search Generative Experience (SGE) is an AI-powered search feature introduced by Google in 2023.

SGE enhances the traditional search experience by providing users with contextually relevant and conversational responses to their queries, generated using advanced language models and information synthesis techniques.

example of google search generative experience
Above: an example of Google’s SGE answering a query: “What is Google Search Generative Experience?”

Key features of Google Search Generative Experience include:

  • Conversational responses: SGE generates human-like, natural language responses to user queries, making the search experience more engaging and interactive.
  • Context-aware results: By understanding the context and intent behind a user’s query, SGE provides more relevant and tailored search results.
  • Information synthesis: SGE can combine information from multiple sources to generate comprehensive and coherent responses to complex or open-ended questions.
  • Continuous learning: The AI models powering SGE continuously learn from user interactions and feedback, improving the quality and accuracy of the generated responses over time.

Google Search Generative Experience aims to make search more intuitive, efficient, and helpful by providing users with direct answers and insights, rather than just a list of links.

This feature represents a new stage in the evolution of search engines and showcases the growing importance of AI in enhancing user experiences online.