Keyword search volume refers to the average number of times a specific keyword or phrase is searched for in a search engine over a given period, typically a month. It is an essential metric in search engine optimization (SEO) and pay-per-click (PPC) advertising.
Examples of keyword search volume use:
- Identifying popular topics: By researching keyword search volumes, content creators can identify popular topics or queries in their niche and create content that targets those high-volume keywords.
- Prioritizing SEO efforts: SEO professionals use keyword search volume to prioritize their optimization efforts. They focus on keywords with high search volumes and low competition to maximize the potential for organic traffic.
- Choosing buyer intent keywords: Search volume and keyword difficulty can be used to select buyer intent keywords.
- PPC keyword selection: In pay-per-click advertising, search volume helps advertisers choose keywords that are likely to generate a significant number of impressions and clicks, ensuring their ads are shown to a larger audience.
- Trend analysis: Analyzing keyword search volume trends over time can reveal seasonal patterns, rising interests, or declining popularity of specific topics, helping marketers adapt their strategies accordingly.
- Keyword difficulty assessment: Keyword search volume is often used in conjunction with keyword difficulty scores to determine the feasibility of ranking for a particular keyword. High search volume keywords with low difficulty scores are generally considered the most attractive targets.
- Traffic estimation: Search volume can be used to estimate the potential traffic a website could receive if it ranks well for a specific keyword, helping businesses set realistic traffic and conversion goals.
By leveraging keyword search volume data, businesses can make data-driven decisions in their SEO and PPC strategies, focusing on keywords that have the potential to drive significant traffic and conversions.