A landing page is a standalone web page designed to convert visitors into leads or customers by encouraging them to take a specific action, such as filling out a form, making a purchase, or downloading content.

Examples of how landing pages are used in marketing:

  • Lead generation: A landing page offers lead magnet, such as a free ebook, whitepaper, or webinar in exchange for a visitor’s contact information.
  • Product launch: A dedicated landing page promotes a new product, highlighting its features, benefits, and a clear call-to-action to purchase.
  • Paid advertising: Advertisers direct paid traffic from Google Ads, Facebook Ads, or other platforms to a landing page optimized for conversions.
  • Email marketing: An email campaign links to a landing page that continues the message from the email and encourages subscribers to take action.
  • Affiliate marketing: Affiliates promote products or services using unique landing pages with their affiliate links to earn commissions on sales or leads.

By creating targeted, persuasive landing pages, marketers can improve conversion rates, generate leads, and drive sales more effectively than using general website pages.

Creating Landing Pages in WordPress

There are many landing page builders available for WordPress. For example, SeedProd enables WordPress users to create fast-loading landing pages in minutes.

SeedProd users can choose from a library of pre-built landing pages, then customize them.

seedprod interface
Above: View of a SeedProd template. SeedProd landing pages are designed to load fast.