Microsoft Clarity is a free, user behavior analytics tool that helps website owners understand how visitors interact with their web pages by providing visual heatmaps, session recordings, and insights.
Examples of Microsoft Clarity’s use:
- Heatmaps: Clarity generates heatmaps that show where users click, scroll, and spend the most time on a webpage. This information can help identify areas of interest, potential design issues, or opportunities for improvement.
- Session recordings: Clarity records individual user sessions, allowing website owners to watch anonymized replays of how visitors navigate through the site. This can help identify user experience issues, such as confusion or frustration, and inform optimization efforts.
- Insights and filters: Clarity provides various insights and filters to analyze user behavior data. For example, it can show the percentage of users who scroll to a specific point on the page, the number of clicks on a particular element, or the average time spent on the site. These insights can be filtered by device type, browser, country, or custom tags.
- A/B testing: With Microsoft Clarity, website owners can compare user behavior across different page versions or designs to determine which one performs better. This can help optimize content placement, calls-to-action, or design elements.
- Form analysis: Clarity can track user interactions with forms, showing where users drop off or encounter issues. This information can be used to optimize form design and improve completion rates.
- Retroactive analysis: Unlike some other analytics tools, Microsoft Clarity allows users to analyze past data even before the tracking code was installed. This can be useful for investigating issues or identifying trends over time.
- Integration with other tools: Clarity integrates with other Microsoft products, such as Azure and Power BI, allowing users to combine user behavior data with other data sources for more comprehensive analyses.
Microsoft Clarity is an accessible and valuable tool for website owners, designers, and marketers looking to gain insights into user behavior and optimize their websites for better performance and user experience.
Competitors to Microsoft Clarity include Hotjar, CrazyEgg, Mouseflow, Plerdy, Lucky Orange, Heap, and MixPanel.
Using Microsoft Clarity in WordPress
Setting up Microsoft Clarity for your WordPress website is made easy by using the All in One SEO (AIOSEO) plugin. AIOSEO includes an integration with Microsoft Clarity.
Learn more about this integration in: How to Add Microsoft Clarity to WordPress.