Vertical SEO refers to the optimizing a site for improved rankings within a specific industry or market segment. It involves tailoring SEO techniques and strategies to meet the unique needs and characteristics of that particular vertical or niche.

Industries like healthcare, finance, real estate, insurance and higher education often rely on targeted vertical SEO to reach consumers of niche services.

Executing vertical SEO well relies on building industry-specific authority through keyword research, on-page optimization and backlink building around specialized search queries and user intent.