How to Come Up With Great Content Ideas [Easy Hacks for 2025]

Struggling to come up with content ideas for your blog?

Creating fresh, engaging, and impactful content is more important than ever. With about 7 million blog posts published daily and social media platforms flooded with new content every second, standing out requires more than just good writing.

You need great ideas.

If you’re struggling to come up with content topics that resonate with your audience, don’t worry. This guide will walk you through actionable strategies to generate content ideas that are relevant, creative, and data-driven.

Why Content Matters More Than Ever

Over 99,000 Google searches are performed every second. People are constantly looking for information, solutions, and entertainment. If your brand isn’t providing valuable content, you’re missing out on valuable leads. That’s because great content builds trust, boosts SEO, and keeps your audience coming back for more. Whether it’s blog posts, videos, or social media updates, quality content positions your brand as an authority.

Plus, Google’s algorithms now prioritize helpful, people-first content—not just keyword stuffing. This means businesses that invest in high-quality content enjoy more organic traffic than those that don’t. This can also translate to an increase in revenue. It’s clear that storytelling sells.

So, how do you keep your content pipeline full of engaging ideas?

Let’s dive into some tried-and-tested methods.

1. Check Related Keywords

One of the easiest ways to come up with great content creation ideas is by checking keywords that are related to your focus keyword. For WordPress users, you can easily do so right inside your dashboard.

How?

By using AIOSEO's Keyword Rank Tracker.

FYI, All In One SEO (AIOSEO) is the world's best WordPress SEO plugin and boasts over 3 million active users.

Among it's many revolutionary features, AIOSEO has a feature called Search Statistics that pulls data from Google Search Console. Its Keyword Rank Tracker module also shows you related keywords from Google.

If you’re ranking for that term, you’ll see SEO metrics next to it. This includes:

• Clicks
• Average CTR
• Impressions
• Position & Position History

If you’re not ranking for the terms, use this data to identify new content ideas!

For more details, check out our tutorial on importing keywords from Google Search Console.

2. Look at Your Site Analytics

Another fantastic way to come up with content ideas is by looking at your website analytics. This is another reason many AIOSEO users love Search Statistics.

This powerful tool gives you a lot of insights into your SEO performance. You can check the Content Performance report for coming up with content ideas.

This report shows you how your content is performing on search engine results pages (SERPs). It even has tabs for Top Losing and Top Winning content.

The Top Winning tab is where you want to spend time when generating content ideas. This is because the content that's performing well is an indicator of what your readers and search engines find valuable. Try to come up with similar content or create topic clusters around them.

You can also use those insights to update and keep existing posts relevant; or to create new posts with detailed information on the problems your target audience is trying to solve.

3. Use a Content Management Platform

Content management platforms are a great way to speed up the content ideation, creation, and curation process. And one of the best platforms to help with this is SEOBoost.

SEOBoost is a full-suite content management platform you can use to:

• Create content briefs and outlines
• Create topic reports
• Use AI to speed up content optimization

Regarding content ideas, SEOBoost's Topic Report is a great tool for unearthing hidden gems.

While some keywords may not be usable for topic ideas, you can find many keywords suited for your next topics.

For more tips on using SEOBoost, check out our guide on content optimization.

4. Know Your Readers and Their Concerns

This is arguably the starting point to creating great content: knowing your reader and their concerns.

To gain and maintain a steady stream of followers, you must produce consistently good content that your blog visitors are interested in. Since your content is ideally centered around the needs and interests of your readers, it is, therefore, very important to know who they are and the problems they want to solve. 

But how would you know what your readers are interested in?

First, put yourself in your reader's shoes. Then, ask and answer the following questions:

1. What issues do your readers struggle with most?
2. What would better enable them to understand and solve those issues?
3. What would a reader enter in search engines to find content in your niche?

One of the best ways to get answers to these questions is to use tools like UserFeedback.

You can use this tool to get insights into the exact questions your audience wants answered.

Creating valuable content boils down to problem-solving. You can start writing winning content more easily once you know what your readers are looking for and their pain points.

A key thing to remember, however, is that some of your readers may be beginners trying to come to grips with your subject area. So, create content that is clear and appealing to beginners and does not exclusively focus on advanced readers.

5. Leverage LowFruit’s KWFinder

Another super-easy way to get content creation ideas is to use a keyword research tool like LowFruits.

LowFruits is a unique keyword research tool designed to help you discover low-competition keywords. These are perfect for helping you rank faster for relevant keywords. LowFruits identifies weak spots in the SERPs, allowing you to target keywords with a higher chance of ranking. Most of these are keywords related to your focus keyword. 

Incorporating this type of low-competition keywords is a fantastic way to get quick SEO wins that drive relevant traffic to your site.

6. Ask ChatGPT Or Other AI Platforms for Content Ideas

Sometimes, all you need to break through writer’s block is a little AI-powered inspiration. Tools like ChatGPT can generate content ideas based on simple prompts, helping you brainstorm fresh topics in seconds. Whether you’re running a blog, managing social media, or creating email campaigns, AI can provide endless suggestions tailored to your niche. Just type in something like, “Give me blog post ideas for sustainable living,” and you’ll get a list of potential topics to explore.

The best part?

You can refine the ideas until you find something that truly resonates with your audience. For example, if you run a small farm business and need content for your website, you could ask, “What are some unique marketing strategies for small-scale farmers?” AI might suggest topics like “How to Use Social Media to Sell Farm Products” or “The Benefits of Hosting Farm Tours for Local Customers.” From there, you can tweak the ideas to fit your expertise and goals.

If you're a WordPress user, you can use AIOSEO's AI Writing Assistant to generate content ideas.

The Optimization Wizard in the AI Writing Assistant is a great place to find content ideas related to the current topic you're researching. Moreover, you can easily add these to a content brief, making the content creation process much easier.

For a step-by-step guide, check out our tutorial on using an AI Writing Assistant in WordPress.

Of course, AI isn’t perfect, and not every suggestion will be a winner. The key is to use it as a brainstorming assistant rather than a content replacement tool. Once you have a few good ideas, add your own insights, research, and personal experience to make the content truly valuable. Doing so will also help you create E-E-A-T content with the help of AI.

AI is like a creative partner—it gives you the spark, but it’s up to you to turn it into something great!

6. Go Through Your Blog Comments

Your blog comments can be extremely helpful in coming up with content ideas.

First, they provide great insight into what readers think of the content you have written. This may include positive or negative feedback on the style and clarity of your writing, questions for more information on areas you can expand on, wide-spread problems being discussed and/or solutions to those problems.

Note them down and come up with article ideas to help your readers.

If your readers take the time to report a problem they are having or to give you feedback, you need to listen. It usually means that it's a significant challenge they and other users are facing.

So, next time you moderate your blog comments, jot down topic ideas you notice.

7. Use Social Media to Mine Great Content Ideas

Okay, so you're looking to brainstorm some killer content ideas straight from social media, huh?

I know it can feel like staring into the void sometimes. But don't sweat it; it's easier than you think. The first way to get content ideas from social media is to check the hot conversations people are having. can you tie your main theme into the topic?

Another fantastic way of getting content ideas from social media is to talk to your people! I mean, really talk to them. Throw out a question, run a poll, and stir up some friendly debate. They're practically handing you content ideas on a silver platter!

You see—social media isn't just a content marketing tool. It can also be used as a tool to generate relevant topic ideas.

Once you've created the content, give it a better chance of visibility by using AIOSEO's Social Media Integration module to connect your site and social media profiles seamlessly. This makes it easier to post content. It also gives you greater control over how the shared content is displayed, particularly if you use the SEO Preview tool.

Check out our article on the SEO Preview tool for more details.

You can also use social media to stay on top of industry trends and monitor the new keywords created by these trends. Use tools like Google Trends, Reddit, etc., to keep up with the conversation and take it to your blog.

Check out our in-depth article discussing SEO and social media for more details on this topic.

8. Use Questionnaires and Polls to Get Audience-generated Content Ideas

Another useful way to engage with readers is to put out short surveys or polls on your blog, social media or your mailing list. Ask them any questions they may have or their opinion on topics you covered. This is also a fantastic way to keep them engaged with your content.

Make it clear to your readers or mailing list that you welcome questions. One way to do this is to offer some incentive: perhaps a product discount, a coupon, or free mentoring to anyone willing to give a short interview. Interviewing, in particular, is a great way to discover a host of questions or issues your audience may have with your topic or industry that may never have even crossed your mind.

Check out our friend's guide on crafting impactful customer surveys that can help you get content ideas.

9. Recycle and Transform Old Content Ideas

The fastest way for you to generate content ideas is by reading through existing content and expanding and improving on it. This means looking through what your competitors are writing about and using that as a beacon to light your own blog posts. It is about taking existing material, not copying it, but using it as a starting point for your inspiration.

An important thing to consistently keep in mind when expanding and improving existing material is not limiting yourself to the original piece and considering what else readers would benefit from knowing. Perhaps you could make the piece more personal and relatable by referencing your personal experiences.

So, how can you discover other content in your niche?

Use tools such as Feedly, which shows you a list of publications that have been produced on a certain topic. Once you create an account, you can simply enter specific keywords and URLs or browse through existing categories.

Generating Content Ideas: Your FAQs Answered

Why is content an important part of digital marketing?

We hope this post has helped you know how to come up with great content ideas. You may also want to check out other articles on our blog, like our guide to Google’s Helpful Content Update (HCU) or guide to cornerstone content.

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Kato Nkhoma Content Writer

Kato is one of those rare unicorns born with a pen in his hand—so the legend says. He’s authored 2 books and produced content for hundreds of brands. When he’s not creating content for AIOSEO, you’ll find him either watching tech videos on YouTube or playing with his kids. And if you can’t find him, he’s probably gone camping.

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