Backlinks analysis refers to the evaluation and assessment of inbound links pointing to a website from external sites. Analyzing backlinks helps determine the quality and quantity of links to a domain or web page for search engine optimization (SEO) purposes.

Backlinks are a known ranking factor.

Common types of backlinks analysis include:

  • Link count – The total number of backlinks pointing to a web page or site. Higher quality sites tend to have more backlinks.
  • Referring domains – The number of unique external domains linking to a target site. More is better for SEO.
  • Anchor text analysis – Evaluating the anchor text (clickable linked text) pointing to a domain to optimize keywords being used, for example, in guest posting campaigns.
  • Link velocity – The rate of new link building over time measures the speed of earning links.
  • Domain authority – Measures the strength and trustworthiness of sites linking to the target site. Domain authority scores are proprietary scores offered by keyword research tools. These scores are heavily reliant on backlinks data.
  • Pages linked – Determines which internal site pages receive the most backlinks for optimization.

Regular backlinks analysis informs strategies to improve search visibility through link building and placement. It identifies both link-building successes and opportunities.