Backlinks are incoming links to your website, which search engines analyze to gauge your site’s importance and help determine where it should rank for relevant search queries. Building high-quality backlinks is a key component of executing an effective SEO strategy.

The quantity and quality of backlinks pointing to your website from external sites are important ranking factors for search engines like Google. A high number of quality backlinks generally indicate a site’s relevance, authority, and importance on a given topic, boosting its ability to rank highly in search results pages.

Higher quality backlinks tend to confer more SEO value. Backlink analysis is therefore critical for effective SEO, helping to boost a website’s organic visibility, traffic, and conversions over time through improved rankings.