Conversion rate optimization (CRO) is the process of systematically improving the percentage of website visitors that convert into valued customers or take desired actions on a website.
CRO tactics include:
- On-Page Optimization – Ensuring SEO elements like meta descriptions and page titles are compelling
- A/B Testing – Comparing two versions of a page to determine which performs better
- Attention-Grabbing Headlines – Using emotional headlines to capture interest
- Placing Call-To-Actions Strategically – Prompting the desired action in visible locations
- Improving Page Load Speeds – Reducing friction and impatience by testing site performance
- Building Trust and Credibility – Enhancing authority through testimonials, company history and professional visuals
- Personalizing Content – Tailoring content and messaging to visitor demographics and behavior
- Fixing Common Usability Issues – Improving navigation menus, simplifying forms
The focus of CRO is improving metrics like the percentage of visitors that become leads, buy products, subscribe to services or take other preferred actions.
Continuous testing and optimization boosts online conversions.
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