Technical SEO refers to the process of optimizing a website’s infrastructure, architecture, and backend to improve its visibility and ranking in search engines. This discipline focuses on the technical aspects of a website that affect its crawlability, indexability, and overall performance.

Technical SEO differs from on-page SEO in the following ways:

  • On-page SEO deals with optimizing the content, HTML elements, and other on-page factors of a website, while technical SEO focuses on the website’s backend and structure.
  • On-page SEO is more content-focused, while technical SEO is more concerned with how search engines access and interpret the website.

The definition of technical SEO is somewhat subjective; the line between on-page and technical SEO may blur in some cases.

Some examples of technical SEO include: