Need some content writing tools to boost your productivity and SEO?
If you’ve ever felt like you're juggling too many tasks when writing for your website, welcome to the club. I’ve been there (and still am some days!).
Between coming up with ideas, writing engaging copy, and making sure Google likes what I write, it can feel like a lot.
That's where content writing tools come into play. They're like your built-in editors, making the whole writing process smoother and more effective.
In this post, I'm going to share my top picks for the best content writing tools for SEO. These are the tools I've personally used to get my content seen and loved by both people and search engines.
In This Article
What Are Content Writing Tools?
Content writing tools are computer programs or online services that help you create written content. This can be anything from blog posts and articles to website pages and even social media updates.
Ultimately, they're designed to make writing easier, faster, and better.
Think of them as your writing sidekicks, helping you with different parts of the writing journey. Some tools help you brainstorm ideas, while others check your grammar and spelling. Some are super smart and can even help you write whole paragraphs or articles!
Many of these tools also have special features to help with SEO (search engine optimization), AEO (answer engine optimization), and GEO (generative engine optimization). This means they help you craft content that’s easier for search engines to understand and show it in search results.
Reasons to Use Content Writing Tools
Why should you bother using these tools? I mean, you can just write, right?
While this is technically true, using content writing tools can make a huge difference. Here are a few reasons why I think they're a game-changer:
Save Time
Writing good content takes time. Content writing tools can significantly speed up the process. For example, instead of spending hours researching keywords, a tool can give you ideas in a few minutes. This means I can write more content in less time.
Improve Content Quality
We all make mistakes, and sometimes our writing isn't as clear as it could be. Tools can catch grammar errors, suggest better words, and even help you write in a way that's easier for everyone to understand. It's like having a helpful editor looking over your shoulder, helping improve your content quality (minus the micromanaging).
Boost Your SEO
This is a big one for me.
If you want your content to be found online, it needs to be optimized for search engines. Many of the tools I’ll review in this article offer features that help you prime your content for better performance on search engines. This helps drive more traffic to your site and reach your other SEO goals.
Overcome Writer's Block
We've all been there—staring at a blank screen, not knowing what to write. Some tools can give you ideas or even start writing for you, which can be a huge help when you're stuck. It's like having a creative partner to bounce ideas off of.
Best Content Writing Tools for SEO: My Top Picks
Now, let's dive into the tools themselves! These are my top picks for content writing tools that can really help your SEO efforts.
1. All In One SEO (AIOSEO)
AIOSEO has some of the best content writing tools for WordPress users. It’s a powerful yet easy-to-use SEO plugin that boasts over 3 million active users.
Savvy business owners trust AIOSEO to boost their search engine rankings and drive qualified traffic to their WordPress sites. The plugin’s features are designed specifically for WordPress SEO, enabling you to optimize your posts and pages for greater visibility on search engines.
For step-by-step instructions on how to install AIOSEO, check out our installation guide.
Regarding content writing tools, AIOSEO has many features to help you create SEO-friendly content fast. Some of the most prominent ones are AI Writing Assistant, AI Content, and TruSEO.
Let’s take a quick look at how each one can help you create SEO-optimized content.
AI Writing Assistant
AI Writing Assistant is a tool that can help you create SEO-optimized content effortlessly in WordPress. It’s powered by SEOBoost, AIOSEO’s full-suite content management platform.
You’ll need an SEOBoost license for AI Writing Assistant, which starts at $30/month.
When it comes to helping you create SEO content, AI Writing Assistant stands out with:
- Detailed Reports: Get detailed data about your keyword, your competitors’ content, and more.
- Optimization Wizard: This guides your content optimization efforts. One way it does this is by giving you LSI keywords and synonyms you can add to your content (and how to use them).
- Competitor Analysis: Gives you insights into top-ranking content and its main on-page factors.
For instance, a feature within the Optimization Wizard that I find particularly useful is the “See Examples” link, found beneath each keyword suggestion. Clicking this link reveals a window displaying how other publishers incorporate that specific keyword into their content.
This productivity booster helps you quickly understand how to use a specific keyword in your content, making the optimization process faster and more efficient.
Another standout feature of AIOSEO’s AI Writing Assistant is its ability to help you optimize existing content. Just generate a report based on your article’s main keyword, and you’ll get clear, actionable insights to improve that piece’s online visibility.
As a result, you can quickly create optimized content without sacrificing content quality.
AI Content
AI Content is a powerful tool that helps you automatically repurpose your blog post into various formats.
The biggest advantage is its direct integration into your WordPress dashboard. This enables seamless embedding of the generated material into your WordPress content with a single click.
No more endless toggling between tabs or getting stuck transferring content between platforms.
Examples of the content types you can create with AI Content include:
- FAQs
- Social media posts
- Email copy
- Key points (for summaries or TL;DR sections)
- SEO titles and meta descriptions
AI Content is available to both paid and free users. For free users, you’ll have to buy credits (you have 100 free credits to try it out).
TruSEO On-Page Analysis
The TruSEO On-Page Analysis module helps you write optimized content by providing a detailed SEO score. Beyond a simple numerical score, you'll receive a comprehensive Page Analysis report, highlighting the structural elements and characteristics of your text.
This report also offers suggestions for refining your content's basic SEO, title optimization, and readability. TruSEO helps with:
- Keyword usage
- Meta description length
- Content length
- Links
- And more
Getting your titles right is essential to ranking and engagement. That’s why I love that TruSEO has a Title Analyzer that rates my titles and suggests ways to improve them.
This way, I know that my content has the best chances of standing out from other search listings on SERPs (and, more importantly, getting clicks).
TruSEO also helps you improve your readability score, an aspect that keeps readers on your page longer.
To do so, TruSEO crawls and analyzes your content to give you feedback based on various factors, such as:
- Multimedia used
- Paragraph and sentence length
- Passive voice
- Transition words
- Subheading distribution
- Flesch reading ease
- And more
In short, TruSEO On-Page SEO Analysis is designed to help you gain a deeper understanding of your content optimization efforts.
Other AIOSEO tools that help beef up my writing include:
- Link Assistant: Automate internal link building.
- TruSEO Highlighter: Optimize on-page elements on the fly.
- Cornerstone Content: Build topical authority using the topic cluster method.
- Author SEO: Boost your E-E-A-T signals by optimizing your author profiles.
Overall, AIOSEO is the best content writing team for lean marketing teams, bloggers, solopreneurs, and more. It enables you to conduct most of your content creation and optimization tasks on a single platform, WordPress.
Best for: WordPress users, especially bloggers, solopreneurs, and lean marketing teams, who want an all-in-one SEO and AI content tool.
Pricing: Free. Paid plans start at $49.60.
2. SEOBoost
SEOBoost is another highly-rated content creation and management tool on the market. You can use it for most tasks in the content lifecycle, from scheduling, planning, managing, and optimizing. This makes it a one-stop shop for your SEO content creation workflow.
Regarding content writing, the core features of SEOBoost include:
- Content brief creation: Define content goals and outline structure, optimize for keywords, and more.
- Topic reports: Get a detailed on-page SEO analysis for your keyword.
- Keyword performance: See how your content is optimized for a particular keyword.
- Competitor analysis: Get insights into the on-page optimization of the top ranking articles.
The tool also features a content audit function that scans existing URLs and provides recommendations for optimization. This makes it the perfect solution for content marketers looking for an easy-to-use and budget-friendly content optimization tool.
Best for: I'd recommend SEOBoost for content creators, SEO specialists, and agencies who are serious about getting their content to rank. It's especially good for those who want detailed, data-driven insights to optimize their writing.
Pricing: SEOBoost offers a free demo and a 14-day free trial. Paid plans start at $30/month.
3. Semrush SEO Writing Assistant
Semrush is a popular all-in-one digital marketing tool used by millions of marketers. While it’s mainly known for keyword research and competitor analysis, the tool also has features to help you write content. One of these is the SEO Writing Assistant.
This tool works seamlessly as a Google Docs extension and within WordPress. Key features include:
- A built-in plagiarism checker
- Readability and engagement analysis
- Word count target tracking
- And more
It also suggests semantic keywords and notifies you if you're overusing keywords.
What sets Semrush’s SEO Writing Assistant apart is its advanced use of artificial intelligence (AI) for content optimization. Powered by natural language processing (NLP), it analyzes your draft in real time and offers smart suggestions to enhance your writing.
Best for: Agencies needing an all-in-one solution.
Pricing: Semrush paid plans start at $119.95. However, to use the SEO Writing Assistant, you must be on the higher plans starting at $229.95.
4. Grammarly
Grammarly is another powerful content writing tool worth adding to your content marketing toolkit. It ensures your content is free from grammar and spelling mistakes, so you can publish with confidence.
Grammarly also goes beyond basic proofreading. It helps you:
- Improve sentence structure and readability.
- Minimize passive voice.
- Make your writing more concise.
The result?
Content that’s easier to read and more engaging. This leads to higher return visits, longer dwell times, and ultimately, better search engine rankings. (Google factors these engagement signals into its ranking algorithm.)
Grammarly’s true strength lies in its advanced AI, which combines machine learning (ML) and natural language processing to do more than correct grammar. It understands the tone and intent behind your words, offering personalized suggestions that evolve as you write. This helps you communicate more clearly and effectively.
Best for: Grammarly is a must-have for anyone who writes online. It's essential for ensuring your content is professional and easy to understand, which indirectly helps your SEO by keeping readers on your page.
Pricing: Free. Paid plans start at $12/month.
5. SurferSEO
SurferSEO is a popular content writing tool that helps you write content that ranks on search engines. It analyzes what's already ranking high for your target keywords and gives you a detailed plan to create content that can compete.
Ultimately, it focuses on data-driven content creation.
SurferSEO's main feature is its Content Editor. You put in your target keyword, and it analyzes the top-ranking pages. Then, it gives you suggestions on:
- Word count
- Keywords to include (and how many times)
- Questions to answer
- And more
It also has a Content Audit feature that checks your existing content and tells you how to improve it.
For example, if I'm writing about “best hiking boots,” SurferSEO might tell me to include sections on “waterproof features” or “ankle support” because top-ranking articles cover these topics.
Best for: I recommend SurferSEO for serious content marketers, SEO agencies, and businesses that want to create highly optimized content that ranks.
Pricing: Starts at $79/month.
6. Jasper
Jasper (formerly Jarvis) is an AI platform designed to help automate most marketing processes. Part of this involves fast content generation, including blog posts, social media posts, ad copy, emails, and more.
Despite the speed, I’ve found the quality of the generated content to be generally very good.
Jasper has many templates for different types of content. You just tell it what you want to write about, give it some keywords, and it generates text for you.
It can also help you rewrite content, improve existing text, and even change the tone of your writing.
For example, if I need to write a blog post about “benefits of meditation,” I can give Jasper a few bullet points, and it will expand them into full paragraphs.
Best for: Jasper is great for content creators, marketers, and businesses that need to produce a lot of content quickly. It's especially useful for those who want to automate parts of their writing process and scale their content efforts.
Pricing: Paid plans start at $39/month/seat.
7. Writesonic
Writesonic is another impressive AI writing tool that helps you create high-quality content for various needs. It's known for its ease of use and its ability to generate different types of marketing copy.
What I love about Writesonic is that it offers a wide range of AI writing tools. Examples include an AI article writer, a paraphrasing tool, a landing page copy generator, and more. It also has a feature called Chatsonic, which is like a smart chatbot that can help you with research and content ideas.
One aspect most users mention in reviews is the clean interface and ease of use.
To make content creation easier, Writesonic also offers a wide range of templates for various content types, making it versatile. The quality of the generated content is generally good, which can save you a significant amount of time.
Best for: Writesonic is ideal for content creators who require a versatile AI writing tool for a wide range of content types. It's particularly useful for those who want a user-friendly interface and a wide range of templates.
Pricing: Paid plans start at $16/month.
8. MarketMuse
MarketMuse is an AI-powered content strategy platform that helps you plan, create, and optimize your content. It's designed to help you become an authority on your chosen topics by identifying content gaps and ranking opportunities.
Content gaps represent topics or keywords your competitors are covering, but you aren’t.
MarketMuse can help you build an impactful content strategy by showing you what topics to write about and how to connect them.
For example, if I'm writing about “digital marketing,” MarketMuse might suggest I also write about “email marketing strategies” and “social media advertising” to cover the topic more completely.
It also gives you a content score for your existing articles and tells you how to improve them.
Best for: MarketMuse is best suited for large enterprises, content agencies, and experienced content strategists who need a powerful platform for long-term content planning and topic authority building.
Pricing: Paid plans start at $99/month/user.
9. Hemingway Editor
Hemingway Editor is a simple yet powerful tool that helps you make your writing clear and easy to read. It's named after the famous writer Ernest Hemingway, who was known for his short, direct sentences. I use it to make sure my writing is concise, impactful, and easy for readers to understand.
Hemingway Editor highlights sentences that are hard to read, tells you when you're using too many adverbs, and points out passive voice. It also suggests simpler words for complex ones. The tool also gives your writing a readability score, so you can see how easy it is for people to understand.
For example, if I write a long, complicated sentence, Hemingway will highlight it in red and suggest I break it down into shorter, simpler sentences.
Best for: The Hemingway Editor is ideal for writers, bloggers, or content creators who want to make their writing clearer, more concise, and easier to read. It's especially useful for those who tend to write long, complex sentences and want to simplify their style.
Pricing: The free version is plenty for most writers, including myself. Paid plans are available.
10. ChatGPT
ChatGPT is a powerful AI chatbot from OpenAI that has taken the world by storm. It’s a versatile AI-powered tool that can do a lot of things, including helping you write content for your website.
I've found it to be a great tool for brainstorming ideas and drafting blog posts. I also use it frequently to create outlines for my blog posts, which helps me stay organized. For example, I can ask it to “create a blog post outline for an article about the benefits of a morning routine,” and it will give me a structured outline with headings and subheadings.
You can even ask ChatGPT to write a blog post on a specific topic, and it will generate a full article for you. However, I’ve noticed that the final result still requires a human touch. You’ll want to review the copy to ensure it’s accurate and original.
Finally, ChatGPT can assist with keyword research by providing ideas for keywords related to your topic. Personally, I prefer using keyword research tools for this task, though.
Best for: ChatGPT is great for bloggers, content creators, and anyone who needs help with writing. It's especially useful for brainstorming, creating first drafts, and overcoming writer's block.
Pricing: Paid plans start at $20/month.
11. Claude
Claude is an AI assistant created by Anthropic. It's great for generating creative content and engaging in more natural conversations. When it comes to content writing, I find it useful for gaining different perspectives on a topic or for producing more nuanced writing.
Claude can assist you in writing blog posts, articles, and other long-form content. It's known for its ability to handle longer conversations and more complex prompts, which is great for developing detailed content.
It can also help you brainstorm ideas, summarize information, and even refine your writing style. For example, if I need to write a persuasive blog post, Claude can help me craft arguments and choose the right words to convince my readers.
However, like other LLMs, the content Claude generates might need editing and fact-checking.
Best for: Claude is great for content creators who need a powerful AI assistant for generating creative and detailed content. It's especially useful for those who work with longer articles or need a more conversational AI for brainstorming.
Pricing: Paid plans start at $17/month.
12. LowFruits
LowFruits is a keyword research tool that helps you find keywords that are easy to rank for. It focuses on revealing low-competition keywords with high ranking potential.
While technically not a content writing tool, LowFruits deserves a special mention, as keyword research is a fundamental step in the writing process.
LowFruits is ideal for finding “low-hanging fruit” keywords. These are keywords that people search for, but not many websites are trying to rank for them. It also uncovers “Weak Spots” in SERPs, which are low-authority domains ranking in the top 10 search results. Keywords with multiple Weak Spots represent easy ranking targets.
It also helps you find long-tail keywords with high intent. This means you can find topics where people are really looking to buy something or learn something specific, which is great for getting valuable visitors to your site.
For example, if I'm writing about “best dog food for puppies,” LowFruits might show me that “best dog food for picky shih tzus” is a less competitive, but still valuable, keyword.
Best for: LowFruits is perfect for bloggers, affiliate marketers, and small businesses who want to find easy-to-rank keywords and get traffic quickly. It's especially good for those who are just starting out or who want to expand their content strategy with less competition.
Pricing: Starts at $21/month.
Best Content Writing Tools for SEO: Your FAQs Answered
What are content writing tools?
Content writing tools are software or online programs that help you create written content. They can assist with everything from finding ideas and researching keywords to checking grammar and making sure your writing is easy to read. They're designed to make the writing process faster, better, and more effective.
Why should I use content writing tools for SEO?
Using content writing tools for SEO can help your content rank higher in search engines like Google. They can help you find the right keywords, optimize your content for those keywords, improve readability, and even generate parts of your content. This means more people will find your website, leading to more visitors, customers, or readers.
How do I choose the best content writing tool for me?
Choosing the best tool depends on your needs and budget. If you're just starting out, a free tool like Hemingway Editor or the basic version of Grammarly is a great start. If you're a WordPress user, AIOSEO and Semrush’s SEO Writing Assistant are excellent choices.
The Best Content Writing Tools for SEO: My Top Picks
The best content writing tool for WordPress users is AIOSEO. I love that the plugin makes it almost effortless to create SEO-optimized content right inside my WordPress editor. This is all thanks to features like AI Content, AI Writing Assistant, TruSEO, and more.
For improving readability in your content, I recommend tools like Grammarly and Hemingway Editor.
I hope this post helped you discover the best content writing tools for your needs. You may also want to check out other articles on our tutorial on using an AI content writer in WordPress or our guide to llms.txt.
If you found this article helpful, then please subscribe to our YouTube Channel. You’ll find many more helpful tutorials there. You can also follow us on X (Twitter), LinkedIn, or Facebook to stay in the loop.
Want to Try AIOSEO for Free?
Enter the URL of your WordPress website to install AIOSEO Lite.
Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. We only recommend products that we believe will add value to our readers.
