Accelerated Mobile Pages (AMP) is an open-source framework introduced by Google in February 2016 to create lightweight web pages that load quickly on mobile devices.

The goal was to enhance user experience (UX) by optimizing mobile speed and performance.

Learn more in this 2017 article on Google Amp.

Google AMP adoption has plateaued a bit in recent years. Here are some key points about its current status:

  • AMP adoption leveled off after rapid growth from 2016-2020. Recent data shows AMP is used on around 0.3% of all websites.
  • Google still prominently displays the AMP icon and gives priority to AMP pages in mobile search results. So it remains an SEO-driven reason for publishers to adopt it.
  • The focus has shifted from AMP websites to AMP components and libraries for embedding optimized content in pages. This allows progressive enhancement without fully AMP-optimized pages.
  • The Page Experience updates in Google’s algorithms and faster mobile networks/devices have reduced dependency on AMP for speed. Its caching abilities remain beneficial though.
  • Publisher frustrations around dev time, footer requirements, and click-throughs have tempered AMP enthusiasm a bit recently.
  • However, AMP remains popular for news/media sites and is still recommended by Google, particularly for optimizing performance. Automated AMP converters also ease adoption burden.

So while alternative approaches to speed optimization have emerged, AMP is still in use.

Accelerated Mobile Pages (AMP) Resources for WordPress Users

Mobile SEO Resources