A dofollow link is a type of hyperlink that passes link equity (also known as link juice) from one webpage to another.

When a website links to another website using a dofollow link, it essentially vouches for the linked content and tells search engines that the linked page is valuable and relevant.

Importance in SEO

Dofollow links are crucial for SEO because they help search engines determine the authority and relevance of a webpage.

When a website receives many high-quality dofollow backlinks from reputable sources, search engines may interpret this as a sign that the website offers valuable content. As a result, the website is more likely to rank higher in search engine results pages (SERPs) for relevant keywords.

Backlinks are a ranking factor in SEO. Having a strong backlink profile with a significant number of dofollow links from authoritative websites can improve a website’s visibility and organic search rankings.

But it’s important to realize that Google doesn’t have a “top 3” list of ranking factors and there are articles that rank well that have no backlinks.

Keep in mind that quality of content is the most important ranking factor.


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