Evergreen content refers to content that remains relevant, useful, and valuable to readers for an extended period, regardless of the date it was published.
This type of content is not time-sensitive or focused on current events or trends, but rather on topics that are of ongoing interest to the target audience.
Examples of evergreen content include:
- “How to” guides and tutorials
- Lists of tips or best practices
- Frequently asked questions (FAQs)
- Glossaries or definitions of industry-specific terms
- Historical information or backgrounders
- Product reviews or comparisons
- Statistics-based articles focused on a single industry
Evergreen content is important for SEO for several reasons:
- Long-term traffic: Since evergreen content remains relevant over time, it can continue to attract traffic long after it’s published, providing a steady stream of organic search visitors.
- Backlinks: High-quality evergreen content is more likely to earn backlinks from other websites, as it provides lasting value to readers. These backlinks can improve the website’s authority and search rankings.
- Keyword optimization: Evergreen content allows for targeting keywords that have consistent search volume over time, rather than just short-term trending keywords.
- Improved engagement: Evergreen content often provides comprehensive, detailed information that keeps readers engaged and encourages them to explore more of the website, thus reducing bounce rates and increasing time on site.
By incorporating evergreen content into their content strategy, websites can build a strong foundation of valuable, search-optimized content that continues to drive traffic and support their SEO efforts over the long term.