Google’s Shopper Graph is a relatively new development that aims to better understand online shoppers and their behavior in order to surface more relevant product information in Google Search results.

It’s a database that connects shoppers with products, brands, and reviews to help them make more informed purchase decisions.

The Shopper Graph is a database of billions of data points about products, brands, reviews, merchant information, and how they are all interconnected. It is designed to show the most relevant results for shopping-related searches.

Some Google SGE results (AI overviews) include product displays from the Shopper Graph.

To optimize product pages for Google’s Shopper Graph, businesses can:

  • Ensure product information is accurate, comprehensive, and up-to-date. This includes product names, descriptions, prices, availability, images, variants, etc.
  • Implement structured data by adding schema markup to pages. This will help Google undestand your product pages and rank them for relevant keywords. Key tags include product name, image, description, SKU, brand, reviews, ratings, price, currency, and availability.
  • Gather and prominently display product reviews, which act as an important signal of product quality and popularity to the Shopper Graph. Encourage satisfied customers to leave reviews.
  • Build a strong brand presence online with consistent information across your website, social media profiles, Wikipedia, and other authoritative sites. The Shopper Graph takes brand information into account.
  • Optimize product pages for relevant keywords that shoppers are likely to use when searching for your products. This helps establish relevance.
  • Ensure your product pages are indexed by Google and don’t have any technical issues or manual penalties that could interfere with ranking.

    By providing comprehensive, accurate, and optimized product information, businesses can improve their chances of having products surface in relevant Shopper Graph-powered results on Google.

    Adding Schema Markup in WordPress

    WordPress site owners can use the All in One SEO (AIOSEO) plugin to add schema markup to their pages.

    The plugin allows you to add schema by clicking some buttons and filling out form fields.

    All in One SEO currently provides 18 schema types. Those relevant to businesses and Shopper Graph may include: