How to Add Product Review Schema in WordPress

Would you like to know how to add product review schema in WordPress?

Displaying product reviews on search engine results pages (SERPs) is a great way to build trust and increase your clickthrough rate (CTR).

In this article, I’ll show you how to add product review schema in WordPress.  

Why are Product Reviews Important?

In my almost 10 years in the SEO and digital marketing industry, I've noticed a lot of SEO best practices that help brands win at SEO. For eCommerce brands, one such is adding product review schema markup. Product reviews are an essential ingredient to effective online marketing for many reasons. The primary ones include:

• Social proof: People buy from brands others trust. If you’re a small business, getting more online reviews is a great way to prove to prospective customers that you’re a legitimate business.
• Build trust: User reviews are a great way to build trust with your audience. They show your reliability and competence in delivering on your promises. The higher the number of reviews, the more users will trust your brand.
• Drive sales: Reviews encourage prospects to buy from you as they show that previous customers were satisfied with your product or service. 
• Encourage customer loyalty: The more customers interact with your brand, the more likely they are to become loyal. And reviews are a great way to foster that interaction.
• Boost SEO: The more users mention your brand and product, the more likely search engines are to rank your product pages higher. Plus, when you output review schema markup, it positively impacts your clickthrough rates (CTR), which also impacts your rankings in search results.

As you can see, the importance of product reviews can not be overstated.

How to Add Product Review Schema in WordPress

Ready to add product review schema to your WordPress site?

 Here’s a step-by-step guide on how to do so. Trust me, this is by far the easiest way of adding product review schema markup to your pages without having to touch a single line of code.

Step 1: Install All In One SEO (AIOSEO)

The first step to adding product review schema in WordPress is to install and activate All In One SEO (AIOSEO).

AIOSEO is the best WordPress SEO plugin on the market, boasting over 3 million active installs. Millions of savvy website owners and marketers trust the plugin to help them dominate search engine results pages (SERPs) and drive relevant traffic to their sites. This is because the plugin has many powerful SEO features and modules to help you optimize your website for search engines and users.

One of the most beloved features in AIOSEO is the brand-new next-gen Schema Generator. 

This revolutionary module makes adding schema markup to your posts and pages easy. In this case, it makes adding product review schema to your product pages super easy.

For step-by-step instructions on how to install AIOSEO, check out our installation guide.

Step 2: Open the Product Review Schema Graph

After installing and activating AIOSEO, adding product review schema is a cinch. To do so, simply open the post or page to which you want to add your schema and make sure it's open in editor mode. 

Next, scroll down to the AIOSEO Settings » Schema. 

Make sure the schema markup on that page is set to Product, if the page is a product page. Check out our tutorial on adding Product schema for detailed steps.

To add product review schema, click on the Generate Schema button. This will open up our Schema Catalog, a selection of schema markup types from which you can select and add product review schema markup.  

This will open a window with fields for adding all the information needed to output product schema markup.

This card provides many fields to ensure you get as much information about your reviews as possible.

This will enable you to manually add the reviews you collect from different platforms. It also makes your reviews more meaningful as they contain much helpful information about your product.

Step 3: Add Product Review Details

The next step to adding product review schema is filling in your product review details. 

To add your product reviews, scroll down until you find the Review section. Here, you'll find review-specific fields.

Examples of the information required include:

• Rating Value
• Headline
• Content (review content)

You can also set your rating limits to ensure a uniform rating scale.

Once you’ve added your reviews, click on the Add Schema button.

And that’s it!

You’ve added product review schema in WordPress.

Product Review Schema: Your FAQs Answered

We hope this post helped you learn how to add product review schema in WordPress. You may also want to check out other articles on our blog, like how to add shipping information to search snippets and our tutorial on adding eCommerce product attributes to search snippets.

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Kato Nkhoma Content Writer

Kato is one of those rare unicorns born with a pen in his hand—so the legend says. He’s authored 2 books and produced content for hundreds of brands. When he’s not creating content for AIOSEO, you’ll find him either watching tech videos on YouTube or playing with his kids. And if you can’t find him, he’s probably gone camping.

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